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International Association of Skateboard Companies, Rancho Santa Margarita CA, hired Josh Friedberg as executive director, effective at the end of February.
Friedberg succeeds the retiring John Bernards, who has been at the helm of the organization for seven years.
In 1993, Friedberg co-founded 411 Video Productions, which became 411VM video magazine. As president of 411, he led the company through its acquisition by Wasserman Media Group in 2004, resulting in the creation of Studio 411, a global action-sports production and distribution company.
He left Studio 411 in 2005. In 2010, he won the $25,000 Audience Award in the Nikon Festival for a short film he entered. Most recently he co-founded Already Been Done, a web- and mobile-based skateboarding magazine that launched a mobile app on Jan. 4.
Also, in 1995 he turned professional skateboarder and rode for People Skateboards.
Bernards will continue to work closely with the organization. During his tenure as executive director, he increased the association's membership by 85% and developed key initiatives that have helped raise the profile of the organization and its member companies. He and his team developed and launched Go Skateboarding Day, which is now celebrated by skateboarders around the world. Details: www.skateboardiasc.org.