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Customized virtual communications, accessibility and convenience are no longer just added value, but essential components of successful associations and professional societies, according to a recent survey of association executives conducted by association management company Kellen Co.
Respondents predicted the top areas of growth in associations will be in “virtual offerings” (i.e., limited access memberships, webinars, virtual trade show attendance) as well as personalized URLs, social networking and other innovative interactive tools as vehicles for member communications.
“We continue to see creative offerings in the form of customized virtual communications adding tremendous value to the member experience,” Kellen CEO Peter Rush said. “Despite an ever challenging economy, association leaders have been able to leverage resources and tap into such interactive trends within budget constraints.” Details: www.kellencompany.com.