November 23, 2014
Communications News in Brief 4/15/14
04/16/2014
News in Brief
Association News: 

Destination Marketing Association International unveiled the Destination Arena platform, designed to act as the global repository for DMO comparative data. The platform was founded upon DMAI's groundbreaking DMO Performance Reporting Handbook originally published in 2003 and updated in 2011. Examples of the information services offered in Destination Arena include an annual state of the industry report; real-time dashboard reports on more than 100 metrics; and customized benchmarking reports and research for individual CVBs. Details: DestinationArena.com.

Direct Marketing Association 2014 International ECHO Awards competition is under way. The awards will be presented at the Data-Driven Marketing’s Biggest Night gala, Oct. 28, in San Diego. Deadline is May 23. Registrations received before May 2 will receive a $100 discount. There are 15 business categories, including nonprofit. Details: www.dma-echo.org.

 


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