Mailing & Fulfillment Service Association, Alexandria, Va., has changed their name to Association of Marketing Service Providers, following a vote at the group's annual convention in Asheville, NC. The association sees the change as a recognition that marketing has become the dominant aspect of the American mail industry. The change will become official in 2013.
U.K.-based Branded Content Marketing Association will open a North America chapter in New York. The new BCMA chapter is dedicated to the development of the branded content industry.
Direct Marketing Association, New York, will hold their 2012 Annual Conference & Exhibition in Las Vegas, Oct. 13-18, at the Mandalay Bay. Chris Anderson, editor-in-chief of Wired magazine, will be the keynote speaker. Over 10,000 attendees are expected.