October 31, 2014
10 tips to develop and effectively use components in membership marketing
01/24/2014

By Erick Schoner, VP, Marketing General Inc., and Trevor S. Mitchell, CAE, member programs & services executive director, ARMA International - Components offer associations a multitude of opportunities to drive their missions and increase their revenues. From the development of content to driving membership, when properly designed and managed, components become essential channels through which associations develop and deliver their value. But exactly what is a component? What are the elements associations need to consider in creating a component? What is necessary in the management of a component? How can they be used to increase membership? Read the white paper here.


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