October 02, 2014
When Fundraising Campaigns Don’t Ask For Funds

Would you consider me a supporter if I made a $100 contribution? Absolutely. What if I didn’t send money, but if I clicked my mouse a few times? If it leads to a grant, I suppose you would. Is the popularity of online giving contests redefining what it means to support an organization? If so, the change is about more than technology and delivery. Voting, a la American Idol, creates a very different kind of relationship between me, the supporter, and you, the nonprofit. - Kate Barr, Nonprofits Assistance Fund

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