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Don Skeoch was appointed chief marketing officer, a new position for LA INC., the CVB for Los Angeles.
He was chief marketing and exhibit development officer at California Academy of Sciences, San Francisco, and previously was marketing and sales sr. VP for Universal Studios. He is chairman of the Advertising Council for the California Travel & Tourism Commission, and is on the executive committee of the San Francisco Travel Association.
“Don is a proven leader, whose work with widely recognized brands...gives him the depth of experience to implement a new branding strategy" for Los Angeles, LA INC. CEO Mark Liberman said.
Skeoch earned an MBA from UCLA and graduated from Brown with a degree in economics, organizational behavior and management.