Facebook has introduced Audience Insights, a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more. You can view this information for three different groups: people on Facebook (the general Facebook audience); people connected to your page or event; and people in custom audiences you’ve already created (an audience made up of your current constituents).
Webinar: When Issue Advocacy Meets PR: Tapping PR savvy tactics to turbo-charge your campaigns, 2-3 p.m. ET June 18. Qualifies for 1.5 CAE credits. What makes or breaks issue advocacy? Today, success comes down to public relations savvy. That’s because PR “channel mastery” can lift your message out of the noise while tactics like social media and live events give legs to issue campaigns. Now, let an expert show you how to bring PR and issue advocacy together for an edge in wooing - and winning - your audience.