October 07, 2015
    Do they know what you offer?
    By Wes Trochlil | 04/30/2012

    Wes Trochlil asks how many of you, as association executives, simply assume that your members know, and understand, about all the services your organization offers (whether free of for-fee)? And more to the point, what should you be doing to make sure your members know?

    Association TRENDS