Direct Marketing Association CEO leaves to join agency
Larry Kimmel resigned suddenly this week as CEO of Direct Marketing Association, New York, with more than a year remaining on his contract.
But Kimmel will retain the title president emeritus and will serve in a senior advisory position during the transition to a new staff leader. Kimmel already has joined the agency Hawkeye. DMA gave Kimmel a three-year contract when he became CEO in late 2010, according to the Chief Marketer website.
"Larry Kimmel decided he would like to return to agency life and therefore resigned. The DMA is grateful for his contributions to the organization and the industry and wishes him the best in his future endeavors," a DMA spokesman said.
DMA EVP of Washington operations Linda Woolley will serve as acting CEO. She has been the head of the DMA’s D.C. office and advocacy programs since joining the organization in 2008. Woolley has more than 30 years of experience in corporate public affairs, government relations and corporate and trade association management.
The DMA board has not yet determined whether an executive search firm will be used.
"The board of directors felt determining the ongoing management of the organization following Larry’s sudden resignation would be hasty. The board and Linda will be working together closely to determine the best long-term strategy for the organization, its employees and its members," the spokesman said, Details: www.newdma.org.
