Giving increased 4.2% in 2011
Charitable giving for full year 2011 increased by 4.2 percent as compared to 2010, according to the Blackbaud Index.
It reported earlier this year that online giving rose 13 percent during the same time period.
The Blackbaud Index was updated May 1 to reflect charitable giving through March 2012. According to the Index, for the 11th month in a row, overall charitable giving has increased over the prior year, by a modest 2.2% in the three months ending March 2012. For the 12th month in a row, online giving has increased over the prior year, by 9.8% in the three months ending March 2012, a decrease from February 2012.
Blackbaud chief scientist and Index creator Chuck Longfield said, “Giving continues to grow over last year; but it is not consistently growing from month to month. We suspect this will continue along with the national economic trend as consumer and donor confidence levels remain inconsistent.”
The Index found that three-month overall charitable revenue for small organizations (prior year revenue of < $1 million) increased 15.8 percent in March, while overall charitable revenue at medium organizations (prior year revenue of $1 – 10 million) increased 1.3 percent, and overall charitable revenue at large organizations (prior year revenue > $10 million) decreased 2.1 percent.
Three-month online revenue for small organizations (prior year revenue of < $1 million) increased 11.5 percent in March, while online revenue at medium organizations (prior year revenue of $1 – 10 million) increased 15.3 percent, and online revenue at large organizations (prior year revenue > $10 million) increased 4.1 percent. Details: www.blackbaud.com/blackbaudindex.
