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Smaller nonprofit organizations are partial to events and email more than bigger groups. On the other hand, larger groups like media relations/PR and print marketing more than smaller organizations. These are among the findings of the 2013 Nonprofit Communications Trends Report.
The report, written by NonprofitMarketingGuide.com president Kivi Leroux Miller, is based on responses from 1,435 nonprofits in 30 countries, with 88 percent from the U.S. and 5 percent from Canada. Other findings:
- Social media is edging out email in importance to nonprofit marketers.
- In-person events and media relations is growing in importance to nonprofits; print marketing is falling.
- Nonprofits rely mostly on Facebook (94 percent), Twitter (62 percent) and YouTube (42 percent).
- 76 percent of nonprofits will email a person on a list at least monthly in 2013, down from 78 percent in 2012.
- Nonprofits will spend most their time in 2013 on enewsletters, Facebook, event marketing and website articles.
For full report, go to NonprofitMarketingGuide.com. Details: Miller, firstname.lastname@example.org.