April 29, 2017
    New MPI study: Association meeting growth on the upswing

    TRENDS PULSE Report: 39% of associations saw increase in attendance

    08/21/2015

    Associations are expected to see a large upswing in meeting growth over last year, according to the recently released Meetings Outlook, Summer 2015 by Meeting Professionals International.

    Overall, 62 percent of respondents predicted growth in live attendance in 2015, up from 53 percent in 2014; 29 percent predict no change, down from 33 percent; and only 9 percent predict a decline in live attendance, a significant drop from 15 percent in 2014.

    For virtual attendance, only 4 percent predict a decrease, better than the 7 percent in 2014, but 57 percent predict an increase, down from 68 percent in last year; and 39 percent predict no change in 2015, an increase over the 26 percent in 2014.

    According to the report, many meeting planners in the MPI study are seeing an increase in business from domestic associations, with 22 percent reporting that this sector is seeing the largest upswing. This is keeping many meeting professionals busier than they have been in years.

    Other findings:

    - 36 percent of respondents are making meetings more engaging by participating in community volunteerism at the site of the event

    - jobs are coming back to the meetings and events industry, particularly in contract positions, which are up 44 percent, followed by full time, 33 percent, and part time, 30 percent.

    - 40 percent are comprehensively tailoring communication styles of various generations for every event,, while 17 percent they aren’t doing anything about this yet.

    The TRENDS Spring 2015 Association PULSE Report found that 39 percent of PULSE respondents say meeting attendance is up, and 44 percent say no change. Also, 49 percent will provide more online events and 30 percent will provide more in-person events as ways to create new revenue streams.

    The MPI Outlook report is available at www.mpiweb.org. For details on the PULSE report, contact Linnae O’Flahavan, loflahavan@AssociationTRENDS.com.


    Association TRENDS