New research: U.S. entry process a detriment to economy
Does your association conduct international meetings in the U.S.? Wonder why international attendance is flat or worse, declining? New research by the U.S. Travel Association, Washington, found that the entry process is still a major failing to the point that many visitors advise others not to come.
The research surveyed 1,200 overseas travelers from the top-six travel markets, and found the results "disappointing."
• Forty-three percent of travelers who visited the U.S. say they would tell other people to avoid a trip because of the inefficient entry process that they experienced.
• Visitors to the U.S. report they would share their travel experience with an average of eight other people – multiplying the impact of negative experiences.
• Among potential business travelers, 44 percent report they will not visit the U.S. in the next five years because of the inefficient entry process.
• One in seven travelers surveyed say they have missed a connection because of delays at U.S. Customs, costing the U.S. travel industry cancelled hotel rooms, car rentals and other trip-related activities.
• Nearly two-thirds said eliminating long lines and wait times would make the U.S. a more attractive destination.
U.S. Travel says such inefficiencies at U.S. gates are costing the economy at least $95 billion in total output and 518,900 jobs across our economy. The travel group advises setting a goal of 30 minutes or less to process international travelers entering the country and hiring non-law enforcement personnel to do administrative tasks. This will allow law enforcement officers to concentrate on security. Details: www.travelindustry.org.
