Publisher's Choice Award winner introduced association's new face to members
WATCH THEIR ACCEPTANCE REMARKS: GARY LABRANCHE, 2012 Association Executive of the Year • BOB HARRIS, 2012 Association Partner of the Year • MARTINEAU-CORNISH Award, announced by Steven C. Anderson, 2004 Association Executive of the Year • PHOTO GALLERY of the 2012 Salute to Association Excellence
A membership kit that helped to launch a worldwide branding effort won the Publisher's Choice Award in the TRENDS 2011 All Media Contest.
Following the presentation of the All Media Contest winners at last week's TRENDS 2012 Salute to Association Excellence in Washington, TRENDS publisher Joel Poznansky announced the Publisher’s Choice Award winner - the ISSA Member Promise Kit. This entry won gold in the Membership Promotion Kit or Campaign category. ISSA industry outreach director Dianna Steinbach accepted the award (pictured, with Poznansky).
The Publisher's Choice Award honors the All Media Contest entry that exhibits overall excellence and creativity.
The ISSA Promise Kit was used as a way to launch the association's new brand promise, "Changing the way the world views cleaning," to more than 6,000 members worldwide. The kit was a "critical element" among a variety of metrics that ISSA used to determine the success of its rebranding effort. ISSA will share some of its rebranding tactics and first quarter results in an upcoming article in TRENDS.
ISSA executive director John P. Garfinkel said: "ISSA is proud to receive this top honor. Our goal with the Promise Kit was to show our members how their association was changing the way the world views cleaning and to offer them unique tools to help them compete in their markets. Receiving this distinguished award further reinforces our belief that despite being in a presumably unglamorous industry, you can be recognized amongst distinguished peers as an innovator. Thanks to Association TRENDS for providing ISSA with one more example for our members of how the professional cleaning industry can stand out and make a difference."
Among the criteria All Media Contest judges used were appearance, layout, content, appropriateness and effectiveness.
