August 27, 2014
Technology, leadership, Google Glass in menu at DigitalNow 2014

05/01/2014

Association TRENDS

With a new home but the same high-quality discussion about association technology, DigitalNow 2014 will take place May 19-21 at the new Omni Nashville (Tenn.).

This year’s program offers more than 35 workshops and plenary sessions, and three keynote speakers:

– Adam Braun, author of the New York Times bestseller “Pencils of Promise.” Braun will discuss how even the smallest association can provide greater value, act like a sophisticated “large business,” sustain engagement and loyalty, and solve society’s greatest problems.

– Mitch Joel, author of “Six Pixels of Separation” and “Reboot Your Business, Reboot Your Life, Your Future Depends On It.” Dubbed the “rock star of digital marketing.” Association CEOs realize how new technology has changed members’ needs, and Joel will provide eight core lessons and a roadmap to changing your association.

– Marina Gorbis, executive director, Institute for the Future and author of “The Nature of the Future: Dispatches from the Socialstructed World.” Gorbis will raise critical questions in the governance and leadership of associations and examine how to plan for the future. She will make the audience ponder, “Who exactly are our members and where does our profession start and end?”

Following each keynote address, select association executives will share their association’s experience. Among the featured executives are Tom Loughlin, executive director, ASME; Christine McEntee, CEO, American Geophysical Union; Frank Schettini, VP, Project Management Institute; Matt Loeb, staff director, IEEE; Mark Dorsey, CEO, American Snowsports Education Association; and John Mancini, president, AIIM.

Session topics include: Advancing Mission, New Models for Association IT Management Team; How to Add Value in Today’s Rapidly Changing World; New Learning Models; Reimagining the Association Leadership; and How to Get Your Board and Leadership.

Known for exploring new technology, DigitalNow will again present and discuss new technology in its the resource center and in plenary sessions. There are opportunities to try out the Google Glass, and fitness/health monitoring; self-publish app platforms; and to learn about the latest in polling, digital signage and handled mic technology.

Details: www.fusionproductions.com/digitalnow-2014.

 


Association TRENDS