May 19, 2013
National Trend, 11/17/11
Most trade association executives believe their associations' revenues will not change much in 2012 compared with current levels, according to the TRENDS Fall 2011 Association PULSE Report. About the same number believe revenues will go down, 21.8 percent currently to 21.4 percent in 2012. More trade association executives expect revenue will stay the same, 56.4 percent compared with 50.8 percent currently. Those who expect staffing to stay even in 2012 increased to 82.2 percent, compared with 75.6 percent currently. See related article, this issue. Details: Autumn Jones, ajones@AssociationTRENDS.com.
