June 19, 2013
National Trend 1/17/13
When it comes to setting a marketing plan in place, nonprofits appear to not be that committed. The largest plurality, 37 percent, do not have a formal plan, just notes, while 30 percent say they have approved a written 2013 plan. Still, 8 percent say it's in their heads, and 6 percent will default to what they did last year. - 2013 Nonprofit Communication Trends Report, NonprofitMarketingGuide.com.
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