May 18, 2013
National Trend 12/6/12
Expectations continue to climb in a favorable direction among association executives. All three metrics in the TRENDS Association PULSE Expectations Index - membership, attendance and ad revenue - continue to trend up, which started with the spring survey earlier this year. For example, in fall 2011, executives precipitously dropped their membership expectation to a score of 54.8 from 65.5 in spring 2011. In fall 2012, the score has reached 65.7 for membership expectation. Details: Geoffrey Lyons, glyons@columbiabooks.com.
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