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Renovating Your Association’s Website:
Maintaining SEO Traffic During Construction
Recorded on March 26, 2015

For most associations, frequent redesigns are needed to keep websites engaging and easy-to-use. Those websites also need to be easy to find since most associations rely on organic searches to generate about 50% of their website traffic.

But despite the crucial role SEO plays in supporting recruitment, advocacy and content distribution, many associations make website redesign decisions that can undercut the SEO equity it took years to build. And after migration, associations may not even realize how much the new design is costing them.

Don’t risk “going dark!” Here’s expert guidance for redesigning your website without sabotaging traffic, functionality and brand visibility.

REGISTER NOW     WHAT YOU'LL LEARN      MEET YOUR TRAINERS    

For most associations, frequent redesigns are needed to keep websites engaging and easy-to-use. Those websites also need to be easy to find since most associations rely on organic searches to generate about 50% of their website traffic.

But despite the crucial role SEO plays in supporting recruitment, advocacy and content distribution, many associations make website redesign decisions that can undercut the SEO equity it took years to build. And after migration, associations may not even realize how much the new design is costing them.

Don’t risk “going dark!” Here’s expert guidance for redesigning your website without sabotaging traffic, functionality and brand visibility.

Register now for Renovating Your Association’s Website: Maintaining SEO Traffic During Construction.

In this 90-minute webinar, digital marketing expert Evan Prokop maps out the critical elements of successful website redesign and migration. Focusing specifically on association websites, he’ll help you understand how your current site works so you can pinpoint where to make the right improvements.

Don’t let a bad redesign wipe out your SEO! You’ll learn how to avoid costly redesign mistakes and apply proven techniques for keeping SEO high during construction. You’ll also learn how to continue to analyze—and tune—the effectiveness of the redesign. Plus, you’ll have the chance to ask the speaker your own questions during the Q&A portion of the webinar.

Reserve your space now to protect your SEO equity during and after a website redesign, including how to:

  • Analyze current web traffic patterns to inform site redesign and structure
  • Assess site content to identify high-authority pages
  • Audit inbound links to optimize redesign
  • Identify the optimal timing for your site migration
  • Map 301 redirects to transfer SEO equity to your new site
  • Maintain post-migration monitoring of key metrics

Bottom line: associations get about 50% of their website traffic from organic SEO. This webinar enables you to stay proactive in protecting that equity during redesigns.

Register now for Renovating Your Association’s Website: Maintaining SEO Traffic During Construction.

Meet Your Webinar Leader
Evan Prokop, Digital Marketing Manager for TopRank Online Marketing, has led and implemented digital strategy for Fortune 500 companies across a variety of industries, including healthcare, technology, ecommerce and financial services. His approach to digital marketing focuses on putting people before algorithms, and he counsels clients on how to succeed by providing customers and prospects with unique, memorable, valuable and findable experiences across all digital channels.

Great value! Register by phone line rather than by the number of attendees so you can bring your entire team.

Register now!

Who Will Benefit
This webinar is of value to membership organizations, associations, nonprofits, and association management groups. Personnel who will benefit the most include:

  • Information technology staff
  • Marketing staff
  • Communications staff
  • Association consultants

Remember, this webinar is focused specifically on association websites. You’ll be able to apply these practical strategies directly to your own site so your next redesign is a success—instead of an SEO disaster.

Don't wait, register your entire team today! 

Have a question? Visit our FAQ page here

REGISTER NOW

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$215.00
(Available for viewing
until 03.26.2016)
$215.00 Renovating Your Association’s Website: (03/26/15) OnDemand Recording

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