Communications & Media | Association TRENDS

New-look Salute wows association community

Association Executive of the Year Gary LaBranche (pictured, with TRENDS publisher Joel Poznansky) gets up front with "the old guys" and shares insight into the "four freedoms of association," as the TRENDS Salute to Association Excellence debuts a new look to fete the best in the association community.

WATCH IT!
GARY LABRANCHE, 2012 Association Executive of the Year
MARTINEAU-CORNISH Award, announced by Steven C. Anderson, 2004 Association Executive of the Year
PHOTO GALLERY of the 2012 Salute to Association Excellence
BOB HARRIS, 2012 Association Partner of the Year

Media Matters

Making your media kit more accessible

By Eileen Kessler Advertising and sponsorships can be a substantial part of an association’s revenue, so make sure you’re not creating any unnecessary barriers between advertisers and your media kit. Here are a few tips for making your media kit as accessible as possible. Don’t require advertisers to provide their email addresses to access the [...]

Communications & Media Headlines

Associations believe in the power of email

01-31-2012

Associations are more apt to send emails than nonprofits, and video is on the uptick as a communication tool, according to a new survey produced by Nonprofit Marketing Guide.com that was released this week.

News organizations to merge

01-31-2012

Also, association returns to graduated dues structure to win back smaller members

New PR director for International Spa Association

01-31-2012

Has more than 20 years' experience in PR with associations, other groups