Marketers are predicted to spend $11.5 billion on data and related solutions across the three most prominent channels - email, direct mail and display advertising - in 2015, according to recent research by the Direct Marketing Association. This expected spending represents a growth of more than one billion dollars over five years, driven by advances in technology.
A free event app is now available for the Exhibition and Convention Executive Forum, May 27 in Washington. The ECEF app works on an iOS or Android device. The app will share white papers and other content. There also is a scheduling feature. Ascend Integrated Media designed the app, which is available at the Apple App Store or Google Play Store. ECEF is nearly sold out this year. TRENDS is a media sponsor.