Massachusetts Convention Center Authority and the Boston Convention Marketing Center changed the name of a collaborative marketing effort to Signature Boston. The former name was Advantage Boston. The effort promotes the Boston Convention & Exhibition Center and the John B. Hynes Veterans Memorial Convention Center. The new website is SignatureBoston.com.
American Association for Cancer Research unveiled a new logo and revamped website (aacr.org). The logo now includes a tagline: “Finding Cures Together.” In the new logo, the “R” is extended into the “C” to reflect a link between research and the goal of eradicating cancer. Moreover, the color used is green, meant to connote hope, life, and growth. The new website is the first of two versions. The first one is aimed at cancer research professionals and the cancer community. The plan is to launch a parallel one this fall designed specifically for the public, related to the AACR Foundation site, which also unveiled a new look over the weekend (aacrfoundation.org).
American Institute of CPAs launched a new e-newsletter called Inclusion Solutions. This monthly publication explores diversity and inclusion initiatives, as well as best practices within the business community and the accounting profession.