Appealing to young professionals is a growing priority for event organizers, but using the same approaches that satisfied the needs of baby boomers might not work. The Center for Exhibition Industry Research has released a report to answer this concern.
It all still nets down to value. At the 13th annual Exhibition & Conventions Executives Forum, founded and produced by Sam Lippman (left), a consistent theme throughout the day was that it’s not the strongest or the most intelligent who will succeed but those who can best manage change.
Association TRENDS is now accepting nominations for the TRENDS 2014 Leading Association Lobbyists. This distinction is meant for an on-staff lobbyist of an association that is eligible to lobby, or a lobbyist who is hired to represent such an organization, such as a member of a lobbying firm or an independent lobbyist.