September 01, 2014

Membership Headlines

By Erik Schonher, CeM, MBA |  06-13-2014

Today more associations are increasing their total membership counts than not, and even more are successfully recruiting new members. These findings come from the soon-to-be-released 2014 edition of Membership Marketing Benchmarking Report, an in-depth survey of leading business indicators among associations, conducted annually by Marketing General Inc.

Association TRENDS
By Steve Lane |  06-13-2014

It’s easy to rationalize that members leave due to economic or other factors outside of an association’s control. But, member retention is really about stimulating “connectedness” based upon a differentiating and compelling experience that meets member’s specific needs.

 

08-07-2014

Survey is effort to understand what makes association websites most successful

Association TRENDS