Marketing General Inc.'s sixth annual Membership Marketing Benchmarking Report is now available. The new study reflects an overall increase in member engagement, retention and acquisition – the top membership goals for associations. The report and a 10-page executive summary are free at www.marketinggeneral.com. For a special focus article on the report in Association TRENDS, click here.
ASAE has released Knowing Y: Engage the Next Generation Now. Author Sarah Sladek provides advice on how to engage Generation Y, and she also offers insight on the impending economic revolution and how this generation will wield tremendous influence on society and why associations need to incorporate them into their organizations. The book is available for $28.95 to nonmembers. Details: click here.