As the types and capacity of technology increase exponentially, so do the opportunities. Associations now send messages electronically to disseminate their messages quickly and inexpensively. Making content relevant and personalized is an essential part of an association’s strategy to increase member engagement.
European associations named Twitter and LinkedIn as their preferred social media platforms, while in the U.S., Facebook is top-ranked with LinkedIn a close second, according to a new report by Kellen Co. The TRENDS Association Social Media Report 2013 supports the Kellen report's U.S. finding.