REGISTER WHAT YOU'LL LEARN MEET YOUR TRAINER WHO SHOULD ATTEND
Too many government relations professionals fall into the trap of using elementary measurements - counting the number of legislator contacts, social media followers, lobbyist meetings, PAC receipts etc. – to organize and gauge progress. This can actually decrease productivity and set you back in your legislative goals.
After years of examining how to best increase effectiveness in advocacy programs, expert Amy Showalter has compiled a list of the top 25 metrics that will help you focus on what’s strategically important to your organization, rather than what’s easy to calculate. Get the full list and learn how to implement these metrics when you register today.
In just 90 minutes, you’ll learn to measure your productivity not by the number of contacts you make or meetings your advocates attend, but rather by the success rate of these activities.
Listen in to learn how to effectively gauge your advocacy program’s performance, and enhance your legislative productivity.
You'll also learn how to:
- avoid the eight most common metrics mistakes committed by government relations professionals
- prioritize PAC persuasion rates over PAC participation rates
- measure legislator conversions in place of legislator contacts
- emphasize the importance of evangelist supporters
- measure social media success that go beyond the number of fans or followers
Meet Your Trainer
Amy Showalter, The Showalter Group Inc. - Amy is an expert in helping associations and corporations increase their grassroots and PAC effectiveness. Over 85% of her long-term consulting clients have experienced an increase in budget, staff, and senior management recognition after collaborating with Amy, and over 3,000 government relations professionals subscribe to her Roots of Success newsletter. She is the Co-Founder and Producer of Innovate to Motivate ®, an invitation-only conference for veteran political involvement professionals.
Who Should Attend
- Government relations staff
- Advocacy and grassroots organizers
- PAC managers
Listen in today and you’ll walk away with a key set of metrics that you can apply immediately and indefinitely.