Monday, September 22, 2014
Tools for Effective Benchmarking:
How to Properly Measure Your Association’s Success
Recorded October 2013
Columbia Books & Information Services
Columbia Books & Information Services
Meeting/Event Planners

Are your current benchmarking practices really better than plain guesswork? For many associations, they’re not.

The association environment has changed drastically over the last year. If your benchmarking tools and methods haven’t kept pace, you might not be getting the apples-to-apples comparisons and the accurate, meaningful data that you need. And without them, can you be confident about what to prioritize and where to invest to drive growth?

Using today’s smartest benchmarking tools and tactics is a must.  Here’s how to find – and use – them.

Order the OnDemand Recording of Tools for Effective Benchmarking: How to Properly Measure Your Association’s Success. You’ll come away from this 90-minute webinar with fresh, practical guidance on how to use the right metrics and analytics not just to measure where you are, but to set the smartest course for sustained growth and success.

Listen in to take the guesswork out of improving your association with all-new understanding of:

• How to use both benchmarking and trend analysis
• What proper benchmarking looks like and why it matters
• Today’s best benchmarking tools – what they can and can’t do
• How to identify the key metrics for your association
• How to turn benchmarking analyses into action items for improvement
• How to mine other data – like your association’s historical internal information

Bottom line: you’ll come away with a firmer grip on effective benchmarking plus practical guidance on putting it to work inside your association.

Meet Your Training Team
Nat Bartholomew, CPA, Partner, CliftonLarsonAllen, Association and Membership Organization Practice- Nat has more than 24 years of public accounting experience. For more than 20 of those years, Mr. Bartholomew has exclusively served not-for-profit clients and is a nationally recognized expert in audit, accounting, tax and technology issues facing associations and their related for-profit and not-for-profit organizations. Mr. Bartholomew is a frequent speaker and author, and has addressed the memberships of the American Society of Association Executives (ASAE) and the Greater Washington Society of CPAs (GWSCPA).

John Dripps, Chief Financial Officer, The National Association of Secondary School Principals- At NASSP John was called on to restore the association's Board of Directors’ confidence and trust in its financial management and reporting systems. He is a highly skilled strategist with extensive financial experience working with boards, volunteers, staff, and industry, and draws on years of successful non-profit association management. Prior to joining the NASSP, John served as Vice President of Finance and Administration at Datametrics Systems Corporation and Accounting Manager at Phillips Publishing, Inc.

Who Will Benefit
Your entire team can listen in on the call for one flat rate. Because good benchmarking is critical to the success of associations and nonprofits, be sure to include your organization’s:

• Managers
• Accountant
• Executive Director
• Board Members
• Financial Assistants

Order the OnDemand Recording of Tools for Effective Benchmarking to measure your association’s success – and to accelerate it!

CAE Credits: Live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit


Qty.PriceStanding OrderProduct Name
$215.00   Tools for Effective Benchmarking: OnDemand Webinar
Association TRENDS