An audioconference on expanding and enhancing your association's social media programs
Associations understand that social media can play a vital role in growing their membership base, non-dues revenue and “voice.” But achieving actual results takes more than just having a Facebook page, Twitter account and YouTube video.
Getting your audience to engage with your social media takes the right mix of channels plus the right content, frequency, and approach for each. The challenge is figuring out what “right” means for your specific association.
Don’t guess! Here’s how to zero in on what works.
Order the CD recording of Benchmarking Social Media: How Does Your Association Measure Up? In this 90-minute audioconference, you’ll use the results of the 2012 Association Social Media Survey to evaluate where your own social media program stands. Then, you’ll explore association best practices tips you can use right away to build your social media plan — and turn vibrant interaction into bottom-line results.
Step by step, experts on social media and the association community will use the survey’s real-world data to take the guesswork out of how to use media like Twitter, Facebook and YouTube to drive all-new growth for membership, non-dues revenue and advocacy.
Order the CD now to get the know-how for turning social media into results, including:
- How your current social media efforts compare to similar or competing associations
- How your peers are using their Facebook, Twitter and YouTube presence
- Opportunities you may be missing to boost your visibility and engagement
- Tips for using social media to reach membership goals
- How to get the right mix of social media channels for your needs and objectives
- How to build the right social media plan
No association has an unlimited budget or staff to support social media. That’s why you have to target your resources on channels, content, and opportunities that will show the greatest ROI.
Order now to get the power to get it right!
Meet Your Training Team
Randy Miller, Qrisp Research - Randy Miller is the founder and president of Qrisp LLC, a digital research firm based in Washington DC. Most recently Randy has conducted in-depth studies on social media and web performance for associations and universities Before founding Qrisp, Randy developed web-based information products and consulted with a number of major media companies. He started and ran The World Bureau, which he developed and sold to CQ Press making it the first online directory of the world's governments and international organizations. Randy was also an attorney at the international practice of Hogan & Hartson and has worked in the Executive Office of the President, the U.S. Senate, and the U.S. House of Representatives, and was an Adjunct Professor at Georgetown University Law Center.
Richard Brasser, The Targeted Group - Richard is one of the leading experts in social media and online marketing. An acclaimed speaker, author and thought leader, he has been a speaker for the Inc. 500 conference, an “Entrepreneur Roadmap” board member for the Kauffman Foundation, a member of the Social Media Task Force for NASDAQ and a board member of the Charlotte Interactive Marketing Association. In addition, he has been recognized as the Charlotte Entrepreneur of the Year in 2003, Business Person of the Year by the NRCC, honored as a “Face of Entrepreneurism” by Inc. Magazine, and a recipient of the National Leadership Award by the Business Advisory Council.
Who Will Benefit
This session offers practical guidance for Association personnel involved in:
- Strategic planning
- Marketing and communications
- Membership development
- Social media policy
Order now to take your social media efforts to the next level.