Tuesday, October 21, 2014
Benchmarking & Best Practices in Association Social Media Use:
How Does Your Association Measure Up?
Recorded on July 16, 2014
Columbia Books & Information Services
Columbia Books & Information Services
Meeting/Event Planners

PURCHASE   WHAT YOU'LL LEARN    MEET YOUR TRAINING TEAM    WHO SHOULD ATTEND 

A webinar on expanding and enhancing your association's social media programs

Associations understand that social media can play a vital role in growing their membership base, non-dues revenue and “voice” BUT achieving actual results takes more than just having a Facebook page, Twitter handle, Pinterest Board, LinkedIn and YouTube channel. 

Getting your audience to engage with your social media takes the right mix of channels plus the right content, frequency, and approach for each. The challenge is figuring out what “right” means for your specific association.

Don’t guess!  Here’s how to zero in on what works.

Purchase the recording now for Benchmarking Social Media: How Does Your Association Measure Up? In this 90-minute webinar, you’ll use the results of the 2014 Association Social Media Survey to evaluate where your own social media program stands. Then, you’ll explore association best practices tips you can use right away to build your social media plan — and turn vibrant interaction into bottom-line results.

Step by step, experts on social media and the association community will use the survey’s real-world data to take the guesswork out of how to use media like Twitter, Facebook, Pinterest, LinkedIn and YouTube to drive all-new growth for membership, non-dues revenue and advocacy.  

Register your marketing and communications team now to get the know-how for turning social media into results, including:

  • How your current social media efforts compare to similar or competing associations
  • How your peers are using their Facebook, Twitter, Pinterest, LinkedIn and YouTube presence
  • Opportunities you may be missing to boost your visibility and engagement
  • Tips for using social media to reach membership goals
  • How to get the right mix of social media channels for your needs and objectives
  • How to build the right social media plan

No association has an unlimited budget or staff to support social media. That’s why you have to target your resources on channels, content, and opportunities that will show the greatest ROI.

Purhcase now to get the power to get it right!

Meet Your Training Team

Angelika Lipkin is Senior Manager of Client Communications at Higher Logic, where she oversees all new client implementations. In her over five years at the company, Angelika has helped over 100 associations launch their private social network sites across the United States, UK, and Australia, and continues to advise clients on best-practices and engagement strategies within the social media realm.  In addition to her day-to-day duties, Angelika is a frequent speaker at industry conferences.  

Gini Arnold is a Social Media Strategist for rFactr. Based in Charlotte, NC, Gini has a strong background in developing and implementing social media strategies for companies in a variety of industries, and holds strongly to the idea that all social media strategies should be founded on data analysis and an understanding of one's goals.  Gini's current focus is in the space of social sales: helping clients to develop a strategy and train their sales force to find and close deals on social.  Gini received her B.A. in Communications Studies, Public Relations and Mass Media from UNC at Charlotte.   

Who Should Attend?

This session offers practical guidance for association personnel involved in:

  • Strategic planning
  • Marketing and communications
  • Fundraising
  • Membership development
  • Social media policy

Purchase now to take your social media efforts to the next level.
 

New! The Association Webinar Training Pass: Get 12 months of live and archived webinar access for one low price! Click here for more information.
 

 

Qty.PriceStanding OrderProduct Name
$200.00   2014 Social Media Report: Add the report and save $97 off the cover price
$215.00   Benchmarking & Best Practices in Association Social Media Use: OnDemand Recording
$1297.00   Association Webinar Training Pass: Includes 12 months of unlimited live and archived webinars
 
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