Sunday, February 01, 2015

Benchmarking & Best Practices in Association Social Media Use: Live Webinar + OnDemand Recording

Meeting/Event Planners


A webinar on expanding and enhancing your association's social media programs

Associations understand that social media can play a vital role in growing their membership base, non-dues revenue and “voice” BUT achieving actual results takes more than just having a Facebook page, Twitter handle, Pinterest Board, LinkedIn and YouTube channel.

Getting your audience to engage with your social media takes the right mix of channels plus the right content, frequency, and approach for each. The challenge is figuring out what “right” means for your specific association.

Don’t guess! Here’s how to zero in on what works.

Register now for Benchmarking Social Media: How Does Your Association Measure Up? In this 90-minute webinar, you’ll use the results of the 2014 Association Social Media Survey to evaluate where your own social media program stands. Then, you’ll explore association best practices tips you can use right away to build your social media plan — and turn vibrant interaction into bottom-line results.

Step by step, experts on social media and the association community will use the survey’s real-world data to take the guesswork out of how to use media like Twitter, Facebook, Pinterest, LinkedIn and YouTube to drive all-new growth for membership, non-dues revenue and advocacy.

Register your marketing and communications team now to get the know-how for turning social media into results, including:

  • How your current social media efforts compare to similar or competing associations
  • How your peers are using their Facebook, Twitter, Pinterest, LinkedIn and YouTube presenceOpportunities you may be missing to boost your visibility and engagement
  • Tips for using social media to reach membership goals
  • How to get the right mix of social media channels for your needs and objectives
  • How to build the right social media plan

No association has an unlimited budget or staff to support social media. That’s why you have to target your resources on channels, content, and opportunities that will show the greatest ROI.

Register now to get the power to get it right!

Meet Your Training Team

Richard Brasser, CEO, rFactr- Richard is one of the leading experts in social media and online marketing. An acclaimed speaker, author and thought leader, he has been a speaker for the Inc. 500 conference, an “Entrepreneur Roadmap” board member for the Kauffman Foundation, a member of the Social Media Task Force for NASDAQ and a board member of the Charlotte Interactive Marketing Association. In addition, he has been recognized as the Charlotte Entrepreneur of the Year in 2003, Business Person of the Year by the NRCC, honored as a “Face of Entrepreneurism” by Inc. Magazine, and a recipient of the National Leadership Award by the Business Advisory Council.

Bonnie Graham is a Sr. Marketing Manager at SAP, specializing in writing, editing and multi-media projects. She has over three years of experience as a producer and host at Blog Talk Radio, the world's largest social radio network, and continues to use her expertise on eBay and Social Media Networking to teach classes. Barbara graduated Magna Cum Laude from Boston University.

Who Should Attend?
This session offers practical guidance for association personnel involved in:

  • Strategic planning
  • Marketing and communications
  • Fundraising
  • Membership development
  • Social media policy

Register now to take your social media efforts to the next level.

New! The Association Webinar Training Pass: Get 12 months of live and archived webinar access for one low price! Click here for more information.

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit
Price: 315.00