Thursday, November 23, 2017

Boosting Grassroots Influence:
Using Qualitative Analysis to Drive Smarter Strategies
Recorded on October 21, 2014



Which tried-and-true grassroots efforts now get completely ignored by legislators?  Plenty of them, according to the new Grassroots Influence Pulse™ survey.  

Spotting your own “weak links” takes deeper analysis than looking at the quality of your relationship. That’s because the survey shows that even as relationships become stronger, legislators often become even more difficult to influence. In fact, they’re the ones doing the influencing! It’s time to turn that around.  Here’s how:

Register now for Grassroots Influence: Using Qualitative Analysis to Drive Smarter Strategies. In this 90-minute webinar, you’ll benefit from ready-to-use guidance direct from Amy Showalter and Dr. Kelton Rhoads—authors of the groundbreaking Grassroots Influence Pulse™ survey. From qualitative analysis of what is and isn’t working for you, to how today’s top performers drive influence, you’ll learn how to turn grassroots efforts into influence. 

Take the guesswork out of grassroots influence. Drawing on the survey’s analysis of grassroots efforts being used by associations, corporations and nonprofits, you’ll discover today’s smartest ways to allocate resources, recruit volunteers and approach legislators so they engage … and so you see results.  Plus, you’ll have the chance to ask these two experts your own grassroots questions during the Q&A portion of the webinar. 

Reserve your space now to improve grassroots efforts and your influence, including:

  • How to compute a specific legislator’s “Influence Quotient” so you’ll know how much influence you could expect to exert
  • How to tell whether advocates are influencing legislators or the other way around
  • Why legislators are becoming harder to influence, and how you can change that
  • How face-to-face meetings compare with social media
  • Whether social media strategies improve or degrade relationships with legislators

Register now for Grassroots Influence: Using Qualitative Analysis to Drive Smarter Strategies to start developing your 2015 plans.

Meet Your Training Team

Amy Showalter is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. For nine years she directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP). Amy’s blog “Politicking the Bottom Line” was published on, and she currently blogs for K St. Café and Over 500 media outlets have featured her insights, including the Wall Street Journal, The Washington Times, Politico, CNN,,, and Roll Call. She is the author of “The Underdog Edge: How Everyday People Change the Minds of the Powerful … and Live to Tell About It.” (Morgan-James) and “The Art and Science of the BFF: 105 Ways to Build Relationships on the Hill, at the State House, and in City Hall”. She has served as a faculty member at the U.S. Chamber's Institute for Organization Management, and as a guest lecturer at George Washington University's Graduate School of Political Management. Amy has a BA in Political Science from Wright State University and an MSA from Central Michigan University.

Dr. Kelton Rhoads is a psychologist, influence consultant, and adjunct professor at both University of Southern California and the military’s Special Operations School, helping people apply the principles of influence to real-world situations. His area of study is persuasion, compliance, indoctrination, & propaganda. He has presented to hundreds of professional audiences, including groups such as NATO, United Nations staff, the JFK Special Warfare Center & School, congressional staff, and a variety of grassroots organizations. He teaches the influence component of the Psychological Operations Officer’s Qualification Course at Ft. Bragg. His clients have included the American Heart Association, the National Restaurant Association, Compaq Computer, Dow Chemical, Institute for Defense Analyses, the US Forest Service, Southwest Airlines, US Chamber of Commerce, and many others.

Who Will Benefit

This webinar is of immediate value to any organization that seeks grassroots influence, including associations and nonprofits, lobbying organizations, and national and state trade associations. Attendees who will benefit the most include:

  • Association/nonprofit executives
  • Government relations staff
  • Trade association executives
  • Communications and social media departments
  • Volunteer coordinators
  • Canvassing staff

Remember, this is first time the Grassroots Influence Pulse™ survey has been available.  Only this webinar shows you how to use this vital data on trends and best practices to drive all-new performance from your own grassroots efforts.  

Want more training? Get the Association Webinar Training Pass: Get 12 months of live and archived webinar access for one low price! Click here for more information.

Qty. Price Product Name
$99.00 Grassroots Influence Pulse™ Survey (a $50 savings when purchased with this webinar)
$215.00 Boosting Grassroots Influence (10/21/14): OnDemand Recording