Sunday, November 19, 2017

Getting Your Message Out:
Utilizing Video Content In Advocacy Campaigns
Recorded on September 30, 2015



If you’re not using video to promote your message, you’re missing out on one of today’s most powerful advocacy tools.

If you are already using video but not seeing great results, you could be missing a few vital tactics of messaging and distribution.

Either way, it’s time to tap the full potential of online video to engage your audience. Let a digital engagement professional show you how.

Register now for Getting Your Message Out: Utilizing Video Content In Advocacy Campaigns. With guidance from an expert in digital engagement, this 90-minute webinar quickly gets you up to speed on every aspect of video advocacy, from budgeting and messaging to content development and distribution.

Learn crucial skills for creating content and results.  No more wondering where to begin or how to deliver. You’ll learn practical lessons that you can use right away to harness the full power of videos to promote your message.

Reserve your space now to turn video’s growing importance in advocacy into an asset for your own efforts.  You’ll learn:  

  • How video messaging and storytelling is enhanced or diminished by the visual elements you choose to convey
  • How to create a sensible video budget
  • Why narrowing down the list of key message points of a video is an art in itself
  • The significance of the distribution landscape to the effectiveness of your message
  • Why video is growing as a tool for advocacy, with data directly from the Congressional Communications Report
  • How the advocacy landscape is being fundamentally transformed by streaming video

Remember, with social media use soaring and a vast majority of congressional staff streaming video on the job, “YouTube advocacy” could help you engage with your audience as never before.

Register now for Getting Your Message Out: Utilizing Video Content In Advocacy Campaigns to learn the content develop skills and strategies needed for success

Meet Your Trainer
Peter LaMotte - Senior Vice President & Chief of Digital Engagement at LEVICK - Peter LaMotte oversees digital integration at LEVICK for their global client base of corporations, associations, governments, non-profits, individuals, and partners. A veteran of digital marketing and online advertising Mr. LaMotte has spent the majority of his career helping organizations better understand how digital and online engagement can be the foundation for a successful enterprise. His client experience includes success with dozens of diverse brands including AARP, FitBit, National Endowment of the Arts, Kraft, Colgate Palmolive, Yahoo!, and Amazon.

Who Will Benefit
This webinar is for nonprofits, associations, corporations, law firms, PR firms, small lobby shops and other organizations with a stake in online advocacy programs. Attendees who will benefit the most include:

  • Communications Directors
  • Marketing Directors
  • Marketing Assistants
  • Web Designers
  • Anyone whose work involves online communications

Don't wait, get the information you need to start utilizing video in your advocacy campaigns.

CAE Credits: Live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here

Qty. Price Product Name
$215.00 Getting Your Message Out: OnDemand Recording (Active for 12 months from 09/30/2015)
$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)