Thursday, May 28, 2015

Grassroots Goes Viral:
A Guide To Using Video Content In Advocacy Campaigns
Recorded on July 15, 2014



Online video is fast becoming a necessity for advocacy. Not only can videos transmit information more rapidly than written communications, pictures and spoken words are more accessible and emotionally powerful.

Unfortunately, messages that work in print don’t work in video. The wrong visual elements can work against your message. Plus, without smart distribution, even the best videos fail to reach their audience.

Before you do anything further with your own advocacy strategy, let professional video producers and a veteran lobbyist show you proven secrets to success.

Purchase the recording for Grassroots Goes Viral: A Guide To Using Video Content In Advocacy Campaigns. With guidance from experts in both advocacy and video production, this 90-minute webinar quickly gets you up to speed on every aspect of video advocacy, from budgeting and messaging to content development and distribution.

Learn crucial skills for creating content and results. No more wondering where to begin or how to deliver! You’ll learn practical lessons that you can use right away to harness the full power of videos to promote your message.

Purchase now to turn video’s growing importance in advocacy into an asset for your own efforts. You’ll learn how to:

  • Create a video budget that gives you the biggest ROI on where and how you spend your money
  • Tailor messaging to the video format, including how to narrow down the key points
  • Choose powerful visuals and avoid visuals that actually dilute and undercut your message or connection with your audience
  • Align your advocacy strategy by understanding how streaming video is transforming how and when people engage with information
  • Use data from the Congressional Communications Report to fine-tune the ROI of your video advocacy

Remember, with social media use soaring and a vast majority of congressional staff streaming video on the job, “YouTube advocacy” could help you engage with your audience as never before.

Purchase the recording now for  Grassroots Goes Viral: A Guide To Using Video Content In Advocacy Campaigns  to learn the content develop skills and strategies needed for success.

Meet Your Training Team

David Rehr, Ph.D. is CEO of Transparagov and Adjunct Professor in The George Washington University’s Graduate School of Political Management. Professor Rehr is a noted national association advocate and former head of the National Association of Broadcasters and National Beer Wholesalers Association. He’s also one of Washington Life’s Power 100 and has been noted by The Hill as the top association lobbyist. Professor Rehr holds a doctorate of economics from George Mason University, where he also earned his Master’s degree.

Robert Ryan and Tom Keith, Castle Gate Media. Tom Keith has a long history as a well-respected Editor and Director of Photography. Robert Ryan is an award-winning Copywriter and Independent Producer. For several years Tom and Robert crossed professional paths, working on joint projects for Fortune 500 powerhouses, Political Campaigns and national and local Non-Profit Organizations and Associations. In 2004 they joined forces, launching Castle Gate Media in Washington, D.C. Tom and Robert are award-winning producers in the trade association space, having won the Platinum MarCom Award for Best Web Informational Video and the Association TRENDS All Media Gold for CD, Video, Podcast or PSA.

Who Will Benefit

This webinar is for nonprofits, corporations, law firms, PR firms, small lobby shops and other organizations with a stake in government affairs. Attendees who will benefit the most include:

  • Communications Directors
  • Marketing Directors
  • Marketing Assistants
  • Web Designers
  • Anyone whose work involves online communications

Don't wait, get the information you need to start utilizing video in your advocacy campaigns.

New! The Association Webinar Training Pass: Get 12 months of live and archived webinar access for one low price! Click here for more information.

Qty. Price Product Name
$215.00 Grassroots Goes Viral A Guide To Using Video Content In Advocacy Campaigns: OnDemand Recording
$1297.00 Association Webinar Training Pass Includes 12 months of unlimited live and archived webinars