Have you ever thought about creating a micro website and sub-brand to market your association’s products, services and secondary businesses?
You’re not alone. Nearly 50% of today’s associations support a micro site. The challenge is that just creating a micro site and sub-brand isn’t enough. In fact, if you don’t know the right way to launch -- and leverage -- one, the online exposure could actually weaken your main brand.
Don’t risk it! Here’s what you need to know about branding and micro sites to help your entire organization grow.
Order the OnDemand recording of Associations’ Use of Sub-Brands and Micro Sites. During this 90-minute webinar, leading experts in association branding and digital marketing will show you surprisingly simple secrets for launching a sub-brand online or improving your existing efforts.
Explore new possibilities with confidence. From legal exposure to weakening the main brand, you’ll learn how to avoid the risks associated with sub-brands and micro sites. Plus, you’ll learn how to turn these tools into true strategic assets for driving revenues and building value for your entire organization.
Listen in to learn:
- Why associations create sub-brands – and what benefits you can reap
- How to create the right relationship between a sub-brand and a micro site
- Today’s best trends in how associations are using micro sites
- Lessons learned presented from case studies of association micro sites
- How to develop a content-rich micro site – without violating copyright regulations or risking your own association’s intellectual property
Order the OnDemand recording and ready your association to launch – and leverage – a powerful new brand strategy and online presence.
Meet Your Training Team
Andrea Knotts Bona, ICBA - Ms. Bona launched One Orange Feather and is currently Vice President of Marketing at ICBA. Known for her leadership and collaboration skills, she has 20 years of experience in multi-channel marketing, branding and digital engagement, content development and publishing. As a member of ASAE, Ms. Bona is an active contributor to the Consultant, Marketing and Executive Management discussion groups. Leveraging her strategic knowledge of digital marketing, Ms. Bona frequently contributes digital marketing and technology articles to magazines and marketing blogs. Prior to launching One Orange Feather, Ms. Bona was Vice President of Strategic Marketing for the Mortgage Bankers Association, where she spearheaded corporate branding and marketing strategy. Ms. Bona has a BA in Communications and Sociology from James Madison University.
Dana O. Lynch, Partner, Whiteford Taylor Preston - Dana has years of experience representing clients in connection with U.S. and foreign trademark matters, including management of international trademark portfolios consisting of trademarks registered or pending in over 50 countries. She is also an intellectual property expert, having conducted countless IP audits and drafted numerous internal and external IP protection and management policies. Dana earned her B.S. at Towson University, and subsequently her J.D. from the University of Baltimore School of Law.
Andrew Roscoe, One Orange Feather - Mr. Roscoe is Managing Partner at One Orange Feather, a firm specializing in providing marketing and management solutions to the trade association, technology and government sectors, including branding, Web design, multi-channel marketing and integrated campaigns. He provides leadership in the association industry through his research on digital marketing and he is a member of ASAE's Research Committee and Trade Shows Research Sub-Committee. He has experience in executive operations, corporate process, marketing, strategic planning, market research, economic analysis and IT management. Mr. Roscoe's previous positions include Executive Director, Corporate Operations at Technologists, Inc., CEO, Roscoe Consulting, Chairman and CEO of O2 Wireless Solutions, and Chairman and CEO of The Strategis Group. He has a BA in International Affairs and MA Economics from GWU.
Who Will Benefit
Your entire team can listen in for one flat price! So, include all senior personnel involved with defining and implementing association strategy, including:
- Marketing and branding staff
- Operations staff
- IT and web development staff
- Executive directors
CAE Credits: Live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org.