Sunday, September 21, 2014
Meeting Membership Benchmarks:
Strategy for Successful Recruitment and Retention
Columbia Books & Information Services
Columbia Books & Information Services
Meeting/Event Planners

When it comes to recruiting and retaining members, are you promoting the wrong value proposition?

Fact is, if your association is still talking about benefits and ROI the way you always have, you may never reach your membership benchmarks.  

With fewer employers paying for membership dues, and individuals having to justify their own out-of-pocket investment, it’s crucial to zero in on the right messages and the right ways to communicate them.  Here’s where to start.

Order the CD recording of Meeting Membership Benchmarks: Secrets for Successful Recruitment and Retention. In this 90-minute audioconference, an award-winning marketing veteran shows you how to promote your relevance and value in a climate where individuals can no longer rely on employers to pay for membership dues.

You’ll gain insights into how to analyze membership goals and promote the right motivators and messages to communicate your ROI.  In addition to ready-to-use ideas and best practices.

Order your copy of the CD today to eliminate the guesswork in building your best campaigns, including:

  • Today’s all-new “dos and don’ts” of membership marketing campaigns
  • The most effective way to target groups for recruitment
  • Cost-effective tactics for increasing the perceived value of membership
  • Proven ways to motivate members to join – and renew
  • How to cut through the clutter to reach and engage your best prospects
  • Secrets for improving your current retention percentages
  • New strategies for leveraging the membership lifecycle to meet members at their points of need and increase the value of membership

Remember, membership dues are the lifeblood of your association. You can’t afford to risk the future on outdated messages and membership development strategies.

Listen in today to Meeting Membership Benchmarks to take both recruitment and retention to the next level.

Meet Your Trainer
Rick Whelan, MGI Inc., President-
Rick Whelan has more than 30 years of marketing and advertising experience for both non-profit and for-profit organizations. He currently manages 60 marketing specialists who are implementing strategic marketing for 45 organizations in 16 states and the District of Columbia. He was recently awarded the 2009 Direct Marketing Association of Washington’s (DMAW) Award for Distinguished Achievement (ADA) recognizing his lifetime contributions to direct marketing.


Who Will Benefit
This session offers practical guidance for association personnel at all levels, especially those involved in:

  • Membership staff
  • Marketing and communications staff
  • Program directors
  • Executive directors  
Learn how to analyze your membership goals and maintain your budget to avoid cutting staff and programs when you listen in today!
Qty.PriceStanding OrderProduct Name
$197.00   Meeting Membership Benchmarks- June 26, 2012: CD Recording
Association TRENDS