Sunday, November 19, 2017

Preparing for 2016 Fly-Ins:
Strategies & Techniques for Hosting Successful Advocacy Days and Increasing Legislative Impact
Recorded on December 10, 2015



In 2015 we have witnessed Congress go through a period of change, most significantly with the election of a new Speaker of the House, Rep. Paul Ryan (R-Wis.). What does this mean for you?  With end of the year fast approaching, now is the time to start developing your fly-in strategy for 2016. From crafting messaging to preparing your advocates, proper strategy from start to finish will save you a tremendous amount of time and resources and increase your effectiveness. Don't wait until it is too late, start planning now with advice from one of the nation's leading advocacy experts.

In just 90 minutes you'll get expert advice that you can put into practice immediately on how to plan and execute your lobby day successfully. Make sure your message will be heard amidst the congressional chaos while maximizing your impact and minimizing your costs.

Register now for Preparing for 2016 Fly-Ins: Strategies & Techniques for Hosting Successful Advocacy Days and Increasing Legislative Impact. Top grassroots experts Kaytee Yakacki and Stephanie Vance will arm your entire team with expert guidance for making every aspect of your 2016 fly-in a success. Start planning now to take full advantage of these tips and tricks for effectiveness.

What You'll Learn
From practical advice on how to schedule and coordinate meetings with legislators to secrets for advocating effectively for the new Congress, you'll learn how to eliminate guesswork with today's most successful, proven strategies. Plus, discover effective tactics that will make your message "stick" starting before your fly-in begins, and lasting long after it has ended, not to mention tools and technology to help you along the way.

Register now to have your entire team listen in and learn how to tackle the tough planning issues early.  You'll also learn:

  • How to develop a detailed timeline for planning purposes
  • How to prepare your legislative agenda and put together conference programming
  • Tips and tricks for coordinating a Capitol Hill Day
  • Different methods of scheduling and how to determine the best option for you
  • How to schedule congressional visits
  • How technology can assist in creating a successful advocacy day
  • How to prepare and communicate with your advocates before and during the event
  • Methods for communicating within your organization and its various departments to maximize efficiency

Meet Your Webinar Leaders
Kaytee Yakacki, Director of Advocacy Day Services, Advocacy Associates
 - Kaytee is responsible for the management of scheduling logistics for all Capitol Hill Day events as well as coordination for advocacy training programs and other advocacy events. She graduated from Hofstra University with a background in Political Science and worked on Capitol Hill as a Congressional Press Intern before joining the Advocacy Associates team in 2011.

Stephanie Vance, Founder and Advocacy Guru, Advocacy Associates - Stephanie is the author of five books on effective advocacy and influence, including the recently released The Influence Game, from Wiley publishing and The Advocacy Handbook, from Columbia Books.  As a 25-year Washington, D.C. veteran she’s worked on Capitol Hill as a Legislative and Staff Director, as a lobbyist for National Public Radio and as a consultant and advocacy trainer for a wide range of organizations, such as the Humane Society of the United States, the American Medical Association and the National Association of Realtors.  She holds a Master’s Degree in Legislative Affairs from George Washington University and a Master’s Degree in Liberal Studies from Georgetown University.

Aline Stone, Senior Specialist for Advocacy, Alzheimer’s Association - Aline currently serves as the Senior Specialist for Advocacy at the Alzheimer’s Association. In this position, she is responsible for strategic implementation of advocacy initiatives at constituent events such as the Longest Day and Walk to End Alzheimer’s. She is also responsible for developing advocacy outreach and engagement opportunities for young professionals and college students. Prior to working at the Alzheimer’s Association, she worked at the American Society of Interior Designers. As the Government Affairs Assistant there, she was responsible for legislative monitoring, policy development and review, and grassroots training and mobilization.

Drew Gruenburg, Chief Operating Officer, Society of American Florists - Drew is the chief operating officer of the Society of American Florists, the national trade association representing growers, wholesalers and retailers in the U.S. floral industry.  Drew oversees internal operations with special emphasis on government relations, member services, meetings and communications. He is a graduate of Washington College in Chestertown, Maryland, with a degree in American Studies and earned a master’s degree in journalism from the University of Maryland. In addition, Drew is a graduate of the American Society of Association Executive’s (ASAE) Executive Development Program.

Who Will Benefit
This webinar offers essential guidance for

  • Government relations directors
  • Trade association or corporate government relations associates
  • Directors of grassroots advocacy campaigns
  • Company CEOs based outside the Washington metro area
  • Mayors, council members, and other local government entities
  • Association meeting planners

Don't wait, register your whole team to listen in today!

Have a question? Vist our FAQ page here

Qty. Price Product Name
$215.00 Preparing for 2016 Fly-Ins: OnDemand Recording (Active for 12 months from 12/10/15)
$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)