REGISTER WHAT YOU'LL LEARN MEET YOUR TRAINER WHO SHOULD ATTEND CREDITS
Associations that lack strong intellectual property protections stand to lose more than assets: they stand to lose control over their image, reputation and message.
So what exactly does it take to safeguard your original content? How can you prevent your association from being devalued or defamed? How can you keep what you share from being improperly re-shared? And who owns the photos, text, designs and ideas you republish on the web and in conferences, emails, videos or other channels?
Here’s how to find the answers that will protect your intellectual property assets and your brand.
Register now for Protecting Your Association’s Intellectual Property. In just 90 minutes, this webinar covers real-world practices you can apply immediately to manage unfavorable communications, protect intellectual property assets, and comply with FCC regulations governing everything from trademarks and copyrights to social media and domain names.
It’s an excellent primer on the basics as well as today’s newest issues. Plus, the Q&A session at the end gives you the chance to ask your own specific questions.
Reserve your space now to take control over your IP assets and your brand. You'll learn:
- The basics of intellectual property, copyright, and trademark law
- How these policies affect your current communications – and what must change right away
- How to use social media without losing control of your association’s content, revenues and reputation
- What constitutes defamation
- How to manage communication crises such as unfavorable comments on social media sites
- How to register and use trademarks, salesmarks, and ®s
- Social media concerns, including copyright and username issues
- Domain name issues
Register now to build IP protections and FCC compliance into your communications plan!
Meet Your Training Team
Keith Moulsdale, Partner, Whiteford Taylor Preston - Keith Moulsdale co-chairs his firm’s Cyber Security, Information Management & Privacy practice, and is a former co-chair of his firm’s Technology and Intellectual Property practice. Most of his career has focused on licensing, intellectual property and other legal issues related to technology companies, products and issues. Keith regularly counsels organizations in connection with security breach attempts, and has led assessment, containment and response efforts, developed mitigation strategies, and assisted clients in preparing information security policies and assessing and complying with statutory notification requirements. Keith is listed in Best Lawyers in America.
Jeff Glassie, Partner, Whiteford Taylor Preston – Jeff has concentrated in the field of nonprofit membership organizations for over 30 years, representing associations and nonprofit organizations on a wide range of legal matters, including antitrust, tax, certification, accreditation, contracts, employment, merger, intellectual property and corporate issues. Jeff frequently writes and presents on intellectual property issues for Association TRENDS and ASAE, and is also a co-author of Intellectual Property for Nonprofit Organizations and Associations.
Who Will Benefit
This session offers essential guidance for
- Marketing and communications staff at associations and nonprofits
- Editorial staff at associations and nonprofits
- CEOs and Operations Directors at associations and nonprofits
- Compliance and legal staff at associations and nonprofits
- New media consultants
CAE Credits: Live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provide program, please visit www.whatiscae.org
Can't make the scheduled session? Select the 24/7 OnDemand Recording to listen in from anywhere with an Internet connection. Available 48 hours after the conference.
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