Thursday, December 14, 2017

Shifting from Sponsorship to Partnership:
Establishing a Corporate Partnership Program
Recorded on June 21, 2016



Are you wasting time targeting the wrong sponsors? Are you wasting opportunities to grow revenue because you only offer traditional sponsorship opportunities such as conferences or events?

Many associations are. That’s why so many associations find they’re spending more time and energy just to come away with one-time sponsorship deals.  Then, for their next event, they have to start all over again.

And that’s why some associations have stopped thinking about sponsorships.  Instead, they’re focusing on partnerships—and using all-new strategies to build long-term relationships that make it easier to win more revenue from corporate supporters.  Here’s how you can do the same!

Register now for Shifting from Sponsorship to Partnership: Establishing a Corporate Partnership Program.

In this webinar, sponsorship-development expert Lewis Flax reveals how corporate sponsors decide where to invest and what makes them willing to increase their sponsorship. Discover how to use this know-how to target your own best potential sponsors and turn them into partners by creating an alliance that benefits you both for years to come.

Maximize revenues, minimize effort. Instead of wasting time on the wrong sponsors and one-deal opportunities, you’ll learn tactics you can use to improve your effectiveness with everything from connecting with the right decision-makers to taking your sponsorship program beyond just conferences and events. In addition to ready-to-use strategies, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to build more profitable—and lasting—sponsorship partnerships, including how to:

  • Differentiate your association from the crowd of other organizations seeking sponsorships
  • Build your strategy on the interests and objectives of your potential corporate partners
  • Use a proven methodology for creating a successful partnership-based sponsor program
  • Gain internal buy-in from your leadership along with staff support for your new program
  • Navigate within the corporate environment so you can connect with decision-makers

Register now for Shifting from Sponsorship to Partnership: Establishing a Corporate Partnership Program.

Meet Your Webinar Leaders
Lewis Flax, President, Flax Associates- Lewis Flax specializes in assisting associations increase sponsorship and partnership revenue.  His firm, Flax Associates, provides guidance in developing the strategy, structure, and outreach to generate support from the corporate sector.  Lewis understands the challenges associations face, both from an outside consultant's point of view and from the internal perspective of a nonprofit executive.  He previously served as a vice president for IEG (a national sponsorship consulting firm) and led sponsorship efforts for Financial Executives International (FEI). Lewis is a frequent speaker, and has presented at seminars, conferences, and webinars for organizations such as ASAE, Center for Nonprofit Advancement, The Foundation Center, Maryland Nonprofits, National Conference on Volunteering and Service, and United Way.  Additionally, Lewis is a certified instructor for Dale Carnegie Training.

Tracie Clemmer, Director of Corporate Relations, International Downtown Association- Tracie joined the IDA team in January 2007 and developed the sponsorship and exhibit programs. Throughout 2010-2014, her role expanded to include leading the membership recruitment effort.  She enjoys connecting members with partners of the IDA.  Her attention was refocused in 2015 to offer the private sector new opportunities to engage with those leading urban revitalization efforts.  Developing corporate partnerships enables growth and provides members with valuable resources to keep cities thriving.  Prior to joining IDA, Tracie was a research specialist and led the information-gathering effort to build particular legal practice areas and provided strategic planning services to law firms considering a merger or expansion. Tracie is a proud Roanoke College alum that loves to travel with her family.

Register now!

Who Will Benefit
This webinar is of immediate benefit to associations and nonprofits, membership organizations, association management groups and association consultants. Personnel who will benefit the most include:

  • Executive directors
  • Advertising and sponsorship sales staff
  • Annual meeting and event coordinators
  • Fundraising staff
  • Corporate partnership and business development staff

Bottom line: if you rely on corporate sponsorships, relying on the same old strategy no longer works. As conference attendance and corporate budgets shrink, it takes a partnership approach to keep sponsorship revenue growing. Don’t miss this chance to learn how to build these new relationships and keep them flourishing for years.

Register now!

Have a question? Visit our FAQ page here
Qty. Price Product Name
$215.00 Shifting from Sponsorship to Partnership: OnDemand Recording (Available for 12 months after 06.21.16)
$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)