Thursday, November 23, 2017

Strengthening Engagement:
The Power of Member Feedback and Employee Insights
Recorded on June 16, 2016



When it comes to turning members into fans, segmentation strategies and loyalty metrics can make a difference. But to make a breakthrough, you need something more: a fail-proof way to target engagement efforts, service improvements and the entire membership experience at what members value the most. 

Best of all, it’s likely you already have the data to launch this powerful, member-centric engagement strategy. That’s right! When you apply “engagement filters,” you can mine member feedback and employee insights like never before to engage members in an enduring, high-value relationship that raises their satisfaction—and your organization’s success— for years to come.

Here’s how to go beyond traditional engagement strategies and switch on a brand new engine for driving growth and revenue.

In this 90-minute webinar, member-engagement expert Lesley Boucher reveals how data you already have can help you achieve far more than what’s possible using only segmentation data and loyalty measurements. Step by step, you’ll discover how to use feedback from members—and insights from your employees—to create a powerful “voice of the customer” that turns members into all-out fans.

Helping members feel heard and satisfied.  The member-centric approach explained in this webinar helps you quickly build a new engagement strategy. You’ll have the chance to ask your own questions during the Q&A portion of the webinar. You’ll also learn how to use feedback to target engagement efforts at the services and innovative programs that matter most to members, keeping them engaged, satisfied and loyal.

Reserve your space now to learn new strategies for improving member engagement, including:

  • How to incorporate that “voice of the customer” perspective into growth strategies
  • The value of the customer and member data you already have
  • Recognizing when you need to dive deeper into customer/member behavior and preferences to “find the gold”
  • Best practices for building a customer/member-centric organization, focusing on the critical connection between customer feedback and employee insights on how to improve the member experience - which is the essence of engagement.

Remember, when you improve member engagement, you improve everything from meeting attendance to revenues. Don’t miss this opportunity to go even further than segmentation strategies as you learn the power of giving members a voice in creating all-new value—and all new success for your organization.

Register now for Strengthening Engagement: The Power of Member Feedback and Employee Insights.

Meet Your Webinar Leader
Lesley Boucher is the Vice President of ORI
– a customer experience firm driving sustainable results through strengthened relationships.   Using the motto “behind every revenue dollar is a customer”, Lesley works with clients to gather the intelligence required to inform key decisions, extract the highest return insights from that data, and translate that information into action and results.  Previously the Managing Director and Co-founder of the Pensare Group, she brings more than 25 years of experience as a senior executive working internationally to her present position. 

Who Should Attend
This webinar is of value to all associations, nonprofits and association consulting firms. Attendees who will benefit most include:

  • CEOs and Executive Directors
  • Chief Member Engagement Officers
  • Directors of Membership, Member Services, and Member Experience
  • Directors of Communication
  • Directors of Customer Service
  • Association Consultants

Register now!

Have a question? Visit our FAQ page here
Qty. Price Product Name
$215.00 Strengthening Engagement: OnDemand Recording (Available for 12 months after 06.16.16)
$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)