Sunday, November 19, 2017

Successful Digital Advocacy Strategies:
Cutting Through the Clutter
Recorded on September 20, 2016

eLearn

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Today’s audiences interact with more media and content ever before.  That’s why it’s tougher than ever for your advocacy messages to get heard.  And that’s why using the right digital strategies is critical—because if you can’t cut through the clutter, you can’t engage your audience.

But what are those ‘right’ strategies?  Finding the answer for your own campaigns means knowing how to combine time-tested digital fundamentals with a targeted new approach to both messaging and metrics.

Here’s where to start:

Register now for Successful Digital Advocacy Strategies: Cutting Through the Clutter.

Attend this 90-minute webinar for an inside look at the digital strategies top PR and communications firms use to give advocacy messages greater visibility—and impact.  Your guide is Peter LaMotte, Senior Vice President with the Chernoff Newman agency. From creating the right content to measuring the right results, he’ll show you how to turn fundamental strategies into a brand-new advantage in advocacy.

Messaging and Measurement.  You’ll discover which specific technologies drive engagement—and which don’t. You’ll see how to apply creative strategies to deliver the right message to the right audience. You’ll also learn how to zero in on the analytics that show you exactly what’s happening with engagement so you can amplify what’s working or pivot toward different content or a different way of delivering it. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now and let an expert advocacy strategist show you how to:

  • Build a digital advocacy strategy before you begin your campaign
  • Use digital strategies to pivot a failing campaign back to success
  • Create content that engages a wider audience
  • Measure the right results
  • Learn from mistakes and “repurpose” success

Remember, if you can’t cut through the clutter, you can’t achieve your goals. Don’t miss this chance to master digital strategies you can use immediately to give your advocacy efforts the edge!

Register now for Successful Digital Advocacy Strategies: Cutting Through the Clutter.

Meet Your Webinar Leader
Peter LaMotte 
is Senior Vice President with the Chernoff Newman advertising agency. He draws on years of experience and innovation in brand strategy and advertising; communications strategy and measurement; social media innovation; and digital strategy, execution and Web analytics. He has been featured in The Wall Street JournalPRWeekThe AtlanticAdWeek, The Washington Post, and dozens of other online and print publications, along with presentations and panels for venues such as TEDxDC and TechCocktail, Ragan, PRNews and the Start-up Mixology Conferences.  He has also taught courses/seminars at Universities including Vanderbilt University, Georgetown University, Carnegie Mellon University, George Washington University, and the NYU School of Communications.

Who Should Attend
This webinar is of value to nonprofits, corporations, law firms, PR firms, lobbying firms, associations and association management firms. Attendees who will benefit most include:

  • Chief Marketing Officers
  • Marketing Managers
  • Social Media Managers
  • Engagement Managers

Register now!

Have a question? Visit our FAQ page here
 
Qty. Price Product Name
$215.00 Successful Digital Advocacy Strategies: Available for 12 months after 09.20.16
$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)