Sunday, November 19, 2017

A Perfect Match:
How to Marry Content and Design for a Successful Enewsletter
Recorded on November 9, 2016



There’s no point in spending time and money on e-newsletters unless they: (1) get read, (2) provide content readers value and (3) motivate readers to engage actively with your organization.

You can’t meet these objectives if your e-newsletter is missing a strategic approach to content or calls to action. Or if it’s missing design elements that create a personal and pleasurable reader experience. Or if your newsletter is missing out on chances to integrate with other channels to expand your organization’s reach.

Now, let two digital marketing experts show you what’s missing from your own e-newsletter—and how to make easy changes that can make all the difference.

Register now for A Perfect Match: How to Marry Content and Design for a Successful E-newsletter.

In this 90-minute webinar, digital marketing strategists Vivian Swertinski and Chris Scavo reveal how to create e-newsletter content that educates and informs in a format that’s inviting, engaging and easy to navigate. From avoiding content overload, to using strategic calls to action, you’ll learn proven ways to maximize your newsletter’s value to readers—and your mission.

Examples drawn from real e-newsletters. This isn’t about design and content theory. Instead, the focus is on what makes actual nonprofit newsletters most successful. You’ll learn specific techniques for captivating readers and encouraging action. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance and real-world examples you can use to maximize the effectiveness of your e-newsletter, including:

  • How email design helps or hurts content consumption
  • Ways to avoid newsletter “content overload”
  • Tips for creating a personal, customized user experience
  • How and why to use color in your storytelling
  • The importance of a strong visual identity
  • Strategic approaches and calls to action
  • How to leverage other channels to expand your reach

Bottom line: you’ll leave this webinar ready to make changes to your newsletter that can make all the difference to its reach, readership and success at engaging your audience!

Register now for A Perfect Match: How to Marry Content and Design for a Successful E-newsletter.

Meet Your Webinar Leaders

Vivian Swertinski
is a digital marketing professional with over 15 years’ experience working with a variety of non-profit organizations and multi-channel Retailers.  In her current role as Sr. Digital Marketing Strategist at Informz, she provides thought leadership content and strategy to help associations and nonprofits make meaningful connections with their audience. Vivian partners with clients to maximize their digital marketing efforts through customized strategies leveraging the sophistication of Informz marketing automation platform.  


Chris Scavo is a Digital Marketing Strategist at Informz where he provides education, consulting services, and strategic guidance for their client base.  Chris has worked in the direct and eMarketing industries for over 11 years with various clients of all sizes in the nonprofit and retail industries.  Chris has also spoken at a number of conferences educating attendees about deliverability, anti-spam law, and utilizing technology to streamline business processes.



Who Should Attend

This webinar is of value to trade associations, professional societies and other nonprofits as well as chapters and associations’ councils. Attendees who will benefit most include:

  • CEOs
  • Communications/marketing VPs and directors
  • Membership VPs and directors
  • Web/electronic content and design directors

Register now!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Visit our FAQ page here
Qty. Price Product Name
$215.00 How to Marry Content and Design for a Successful E-newsletter: OnDemand Record (Active for 12 months after 11.09.16)
$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)