Saturday, November 18, 2017

The Business of eLearning: Creating Value for Members & Your Association
Recorded on April 30, 2015



For some associations, eLearning is proving to be a surprisingly effective way to increase member engagement and non-dues revenues.  For other associations, eLearning has been a disaster.  Even when members have valued the content, a difficult start-up process and poor business models have siphoned off so much time and money the effort simply can’t be sustained.

What makes the difference? And what are the practical steps for creating—or revamping—an eLearning program that’s right for your members, your mission and the business side of your association?

Start with six simple steps you can learn in just 90 minutes!

Register now for The Business of eLearning: Creating Value for Members and Your Association.

In this webinar, you’ll learn the secrets to eLearning success from two experts: Tom Morrison, a veteran association executive, and Jack McGrath, an expert in the eLearning field. They offer you a six-step process for how to find, create and sell content online through a high-value eLearning program that can be delivered effectively to members and managed profitably—even by a very small association staff.

Turn continuing education into continuing revenues. In addition to the overall eLearning business model, you’ll learn best practices for reusing old content to make it appear new and exciting, how to use certificates to enhance your program, and the metrics to use for setting the right price structures. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to master techniques you can use immediately to create or update your eLearning program by following these six steps to success:

  1. Design a lucrative business model for eLearning
  2. Create, source and sell content online
  3. Build a “hands-free” program that even small staffs can manage
  4. Repurpose old content to be new and fresh for members
  5. Create certificate programs to drive sales
  6. Set pricing structures that allow you to own the market

Register now for The Business of eLearning: Creating Value for Members and Your Association.

Meet Your Webinar Leaders
Jack McGrath, President/Creative Director, Digital Interactive
Jack McGrath is President and Creative Director of Digitec Interactive. As an instructional designer, producer and multimedia developer, Jack has managed eLearning titles for organizations including The Walt Disney Company, Cisco Systems, VMWare, Symantec Corporation, Yum! Brands, VERITAS Software, Chase Manhattan, and Hard Rock Café, among others. He is currently designing eLearning programs that use simulations, multi-player components, and games-based learning techniques to better engage the “games-based” generation. Jack is a recipient of the Brandon Hall Excellence in eLearning award. He also is a part-time professor teaching Humanities online, and he loves writing plays.

Tom Morrison, CEO, Metal Treating Institute
Tom Morrison is CEO of the Metal Treating Institute, and is a 20-year veteran of association management.   Tom started his career as an association CEO in 1995 with the Florida Automotive Industry Association. Tom later became CEO of the Metal Treating Institute in 2008 and has been instrumental in launching new programs such as non-dues revenue programs and new technology including the MTI Online Academy, their online community, and their benchmarking program.  He has helped MTI execute a strategic plan that since his arrival in 2005 has created an increase of over 1,000% in net worth.  Tom is active with the Florida Society of Association Executives, American Society of Association Executives, and the National Association of Manufacturers Council of Manufacturing Associations. He was named FSAE Association Executive of the Year in 2012. 

Great value! Register by phone line rather than by the number of attendees so you can bring your entire team.

Register now!

Who Will Benefit
This webinar is of immediate benefit to associations and nonprofits, membership organizations, association management groups and association consultants. Personnel who will benefit the most include:

  • Executive directors and C-suite staff
  • Education, certification and credentialing program staff
  • Information technology staff
  • Publications staff
  • Membership staff
  • Marketing and sales staff

Remember, the right business model takes the guesswork out of content, metrics, pricing and more.  Now, let this webinar take the guesswork out of what’s in that model and how to use it to deliver eLearning that stays valuable to members … and profitable for your association.

Register now!

Have a question? Vist our FAQ page here

Qty. Price Product Name
$215.00 The Business of eLearning: (04/30/15) OnDemand Recording
$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)