Thursday, November 23, 2017

Maximizing Website Performance:
Using Google Analytics to Further Your Mission
Recorded on January 28, 2015



Associations can’t set online marketing goals without good data to back them up. Google Analytics is free and in addition to simply tracking website traffic, it can provide the wealth of data needed to optimize website strengths, fix weaknesses and fine-tune online marketing strategies to advance an association’s mission.

So why don’t more associations take advantage of this essential tool?  The answer is that Google Analytics is so powerful that it can be difficult to use and understand.

But it doesn’t have to be! Here’s practical guidance for mastering Google Analytics reporting and using that rich, relevant data to take the guesswork out of online marketing success.

Register now for Maximizing Website Performance: Using Google Analytics to Further Your Mission.

This practical webinar covers everything today’s associations must know to benefit from Google Analytics: from setting it up to using the data to take the guesswork out of website improvements and strategic marketing initiatives targeted at raising your association’s ROI.

Real-world strategies, ready to use.   Blast Analytics and Marketing’s Google Certified expert Charles Davis will share strategies for using web data to integrate marketing efforts and improve your online visibility and influence. Jeff Dunn of the Polynesian Cultural Center will also present a case study on how Google Analytics has improved the organization’s business.  You’ll have the chance to ask your own questions during the Q&A portion of the webinar.

BONUS: Attendees receive the Executive Summary of ASSOCIATION TRENDS’ new 2014 Association Website Traffic and Analytics Report, a tool you can use immediately to benchmark your own use of web analytics and implement best practices that are already making the difference to other associations.

Reserve your space now to use Google Analytics to maximize your own website’s performance, including:

  • Tips for installing Google Analytics correctly and effectively
  • Important Google Analytics terminology and how it relates to your reports
  • How visitors find your site: review attribution, categories of traffic, paid search
  • What visitors do on your site: how to find top content and review event tracking
  • Who your users are: how unique users are measured, location and geographic data, new vs. returning users
  • How to use data to set clear goals for your website that maximize ROI
  • Strategies for measuring site performance and optimizing it for your specific goals
  • Lessons learned from the Polynesian Cultural Center’s success with web analytics

Bottom line: Instead of wasting time and money on marketing initiatives that don’t work, you’ll learn how to mine your Google Analytics reports for the data to make the right decisions.

Register now for Maximizing Website Performance: Using Google Analytics to Further Your Mission.


Meet Your Webinar Leaders


Charles Davis is the Solutions Director and a Partner at Blast Analytics & Marketing. He is an entrepreneur at heart and thrives on working with clients to understand the most important details of their business. He is also a member of the Digital Analytics Association and serves on the Awards Gala Organizing Committee and as co-chair of the San Francisco Bay Area Chapter.

Jeff Dunn heads up all facets of the Polynesia Cultural Center’s Digital Commerce business. The PCC is the largest paid attraction in Hawaii and has two customer facing commerce sites. Jeff previously worked for Neiman Marcus focusing on business planning & analysis, and oversight for all merchant systems for the catalog business. He has extensive experience with ecommerce, site development, and data management. Jeff has a degree in Business Management from Brigham Young University.

Great value! Register by phone line rather than by the number of attendees so you can bring your entire team.

Register now!


Who Will Benefit
  • Information technology staff
  • Marketing and sales staff
  • Communications staff


Remember, as the digital landscape continues to change, you can’t risk your marketing—or your mission—on guesswork. Don’t wait to put the power of Google Analytics to work for your association.

Don't wait! Register your entire team today!

Want more training? Get the Association Webinar Training Pass: Get 12 months of live and archived webinar access for one low price! Click here for more information.


Qty. Price Product Name
$215.00 Maximizing Website Performance: (01/28/15) OnDemand Recording
$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)