Thursday, December 14, 2017

Using LinkedIn to Unlock your Advocacy Potential
Recorded on June 28, 2016



LinkedIn is no longer just for job hunting and networking. Nonprofits and associations are starting to use this social media platform to support grassroots advocacy and public affairs campaigns. In fact, organizations like yours are using LinkedIn to drive—and achieve—priorities like member acquisition and retention, conference awareness and attendance and stakeholder engagement.

Why is LinkedIn so valuable for advocacy?  It brings together over 124 million professionals—and gives you 14 ways to target them. It is the world’s largest platform for sharing business-related content—a ready-to-use channel for inspiring change and engaging the public. It works—giving you the chance to get your message heard loud and clear despite today’s crowded and noisy advocacy arena.

Now, let an expert show you how to leverage the full advocacy potential of LinkedIn.

In this 90-minute webinar, Dan Horowitz—LinkedIn DC’s Director of Advocacy and Campaigns—reveals how to use LinkedIn amplify the visibility and success of advocacy and public affairs campaigns. You’ll learn how the platform has evolved, who you can reach via LinkedIn, how you can target specific audiences and how to use “social amplification” to boost your message…and your influence!

Real-world nonprofit and association case studies.  Your speaker helps trade and industry associations, nonprofits, coalitions and government agencies leverage the LinkedIn platform. Through case studies, he’ll share how organizations like yours are using LinkedIn most effectively.  Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

What You'll Learn
Reserve your space now
to learn how to use LinkedIn to boost your advocacy efforts, including:

  • Why LinkedIn’s evolution from a pure-play job and networking site into the business world’s largest self-publishing content platform unlocks such powerful advocacy potential
  • Who is on LinkedIn, and what their engagement on the platform looks like
  • How content marketing works on LinkedIn
  • The significance of “social amplification”—and why it matters for your message
  • 14 ways to target audiences on LinkedIn
  • Lessons learned and key metrics from industry association case studies

Remember, with over 120 million members in the US alone, LinkedIn gives you an extraordinary opportunity to promote content.  Don’t miss this opportunity to learn today’s smartest strategies for putting this powerful tool to work for your own organization.

Register now for Reaching the World’s Professionals: Using LinkedIn for Advocacy Campaigns.

Meet Your Webinar Leader

Dan Horowitz – Director of Advocacy and Campaigns, LinkedIn DC
is a Director at LinkedIn, leading a new team focused on reimagining and rethinking what's possible on LinkedIn from an advocacy and public affairs perspective. His team is working with trade and industry associations, nonprofits, coalitions, campaigns, and government agencies to address their member, issue, and public policy priorities. Prior to joining LinkedIn, Dan was leader of FleishmanHillard's digital practice, where he built out the DC office’s digital, social, creative, and paid media teams. 

Who Will Benefit
This webinar is of value to nonprofits, associations, corporations, PR firms, and grassroots and government relations offices with a stake in online advocacy programs. Attendees who will benefit most include:

  • CEOs and executive directors
  • Communications and marketing directors
  • Social media professionals
  • Grassroots advocacy directors
  • Public policy staff
  • Government relations staff
  • Anyone whose work involves online communications

Register now!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Visit our FAQ page here


Qty. Price Product Name
$215.00 Reaching the World’s Professionals: OnDemand Recording available for 12 months after 6.28.16
$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)