Thursday, November 23, 2017

5 Keys to Association Website Success in 2017 (and Beyond)
Recorded on March 28, 2017



Like it or not your website is often the first thing your association’s value is judged against. If you’re not presenting your association as the industry information provider, your membership numbers are at risk. Plus, with more and more for-profit and media sites competing for web traffic and eyeballs, it is key that you make your website engaging, modernized and visible --- NOW. 

In just 90 minutes a leading interactive marketing expert will show you how to focus on just five key initiatives that can make all the difference—and make it fast, so you can see results right away.

Join interactive marketing guru Ray van Hilst and discover today’s five best—and newest—ways to make your website the go-to source for industry information. Never mind that for-profit competitors enlist armies of content marketing specialist: in just 90 minutes, this webinar puts you out in front with tactics you can use immediately to achieve all-new online success.

Small changes that can make a big difference.  You’ll discover five key web strategies that enable you to align your website with the newest trends in both technology and what it takes to attract and retain members today.  Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on giving your website a strategic (and competitive!) makeover, including how to:

  • Use new technology to effectively beat your competition for your members’ and prospects’ attention.
  • Create a content marketing plan to cover 2017 and beyond.
  • Know why members engage your website via their mobile devices and how best to present content accordingly.
  • Use search engine optimization to drive your site to the top of search rankings.
  • Develop a step-by-step process that keeps the user engaged through the payment page.
  • Invest in technology that won’t soon be obsolete.

Remember, these five keys above will ensure how to make your association’s website the go-to-source of information in your industry. Don’t miss your opportunity to gain this edge over competing for-profit and not-for-profit websites.

Register now for 5 Keys to Association Website Success in 2017 (and Beyond).

Meet Your Webinar Leader
Ray van Hilst is Director of Client Results for Yoko Co, an interactive marketing agency focused on making an impact for their clients. 

As a web strategist, Ray blends 20+ years of marketing experience with modern web principles to create high value websites that help organizations meet their goals. His diverse background includes Fortune 500 brands such as Disney and The Home Depot and non-profits and associations including the National Wildlife Federation, the American Institute of Architects (AIA), American Association of Diabetes Educators (AADE), American Academy of Physical Medicine (AAPM&R), Sigma Theta Tau International Nursing Honor Society, and many more.

Ray works with clients to set the strategic direction for their website and online marketing by helping them get beyond the “wouldn't it be great if” conversations to the place of “this is what we should do.” He offers clients strategic consultation on web development, content strategy, creative direction, and on-going web operations.

Ray is a frequent speaker about web strategy, web operations and marketing technology. He is also an active member of ASAE: The American Society of Association Executives and serves on ASAE’s Technology Section Council.

Who Will Benefit
This webinar is of value to trade associations, professional societies, other nonprofits and chapters. Attendees who will benefit most include:

  • Communications and marketing department heads
  • Membership directors
  • Content managers
  • Social media heads and managers
  • Website managers

Don't wait! Register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here


Qty. Price Product Name
$215.00 5 Keys to Association Website Success in 2017: OnDemand Recording (Active for 12 months after 3.28.2017)
$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)