WHAT YOU'LL LEARN
MEET YOUR TRAINING TEAM
WHO WILL BENEFIT
On one hand, social media can generate good press, brand recognition, and new membership. On the other, it could get you into serious legal trouble.
With the legal and regulatory landscape around employers' rights, employee free speech when it comes to social media is still evolving, employers need to be up-to-date on the latest developments. It is vital to carefully craft policies that protect your association's reputation but will also stand up in court and before regulatory officials.
Get proactive- with a policy that lets you leverage social media without triggering potential legal nightmares.
Register now for Setting & Enforcing a Social Media Policy in Associations: Best Practices and Strategies. This 90-minute webinar not only helps you build your "best-fit" policy, but also helps you master the legal dos and don'ts emerging in this complex arena.
Step-by-step, you'll gain ready-to-use guidance for creating and enforcing a social media policy that navigates the fine-line legal developments shaping employers' and employees' rights and responsibilities involving the Internet. Plus, you'll benefit from practical tips on using social media to achieve highly cost-effective outreach, marketing and PR. The Q&A session at the end also gives you the chance to ask about specific social media challenges you're facing.
Register today for valuable guidance on managing social media in terms of compliance and competitive advantage, including:
- How to tailor fit a unique social media policy for your organization
- What regulations currently apply to employers and employees
- How new legal developments are likely to affect policy enforcement
- The best way to create a communications plan that targets social media to the size and aim of your organization
- Specific examples of how to approach the issue of regulating employees' personal social media profiles as they relate to mentions of your organization and its content
- How associations are measuring the ROI of social media
- How to prepare an effective crisis management plan that can minimize losses in the event of a misstep or other unforeseen setback
Register today to incorporate social media into your communications and marketing - without losing control of your brand or risking enforcement or disciplinary actions!
Meet Your Training Team
Frank J. Kenny- Frank is the leading authority on social media for Chambers, and their members, in the Chamber of Commerce industry. As a faculty member for the U.S. Chamber of Commerce Institute for Organization Management (IOM) Frank instructs on “Integrating Strategic Technology Solutions” and “Technology Tools and Trends”.
Mark D. Alcorn, Founder, Alcorn Associates- Mark founded Alcorn Associates Law Offices in 1997 and is also a principal in Alcorn Associates Management Consulting. Mark is an experienced attorney and management consultant specializing in the non-profit association community. As part of the law practice, he counsels numerous associations and for-profit firms on business, tax, antitrust, management and related matters. As part of the management consulting practice he conducts visioning and strategic planning
Who Will Benefit
This session offers essential guidance for personnel involved in HR or the marketing, communications, or outreach for any trade or member association or nonprofit including:
- Executive directors
- Communications and marketing directors
- Legal counsel
- HR staff
Have your whole team to listen in today!
Want more training? Get the Association Webinar Training Pass: Get 12 months of live and archived webinar access for one low price! Click here for more information.
All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org