On one hand, social media can generate good press, brand recognition, and new membership. On the other, it could get you into serious legal trouble. Requests for employees Facebook passwords became a human relations issue large enough to reach Congress. Because the legal and regulatory landscape around employers' rights, employee free speech, and social media is still evolving, employers need to be up-to-date on the latest developments, and carefully craft social media policies that protect the company's reputation but will also stand up in court and before regulatory officials.
Get proactive- with an Internet policy that lets you leverage social media without triggering legal nightmares. You'll learn to build that "perfect fit" platform now! Order the OnDemand recording of Setting & Enforcing a Social Media Policy in Associations.
A strong social media policy frees you to experiment with using Facebook, Twitter, blogs and other social media forums to gain more influence - faster and at less cost. This 90-minute webinar not only helps you build your "best-fit" policy, but also helps you master the legal dos and don'ts emerging in this complex arena.
Step by step, you'll gain ready-to-use guidance for creating and enforcing a social media policy that navigates the fine-line legal developments shaping employers' and employees' rights and responsibilities involving the Internet. Plus, you'll benefit from practical tips on using social media to achieve highly cost-effective outreach, marketing and PR. The Q&A session at the end also gives you the chance to ask about specific social media challenges you're facing.
Listen in to the OnDemand recording for valuable guidance on managing social media in terms of compliance and competitive advantage, including:
- How to tailor fit a unique social media policy for your organization
- What regulations currently apply to employers and employees
- How new legal developments are likely to affect policy enforcement
- The best way to create a communications plan that targets social media to the size and aim of your organization
- Specific examples of how to approach the issue of regulating employees' personal social media profiles as they relate to mentions of your organization and its content
- How associations are measuring the ROI of social media
- How to prepare an effective crisis management plan that can minimize losses in the event of a misstep or other unforeseen setback
Order the OnDemand recording today to incorporate social media into your communications and marketing - without losing control of your brand or risking enforcement or disciplinary actions!
Meet Your Training Team
Frank J. Kenny- Frank is the leading authority on social media for Chambers, and their members, in the Chamber of Commerce industry. As a faculty member for the U.S. Chamber of Commerce Institute for Organization Management (IOM) Frank instructs on “Integrating Strategic Technology Solutions” and “Technology Tools and Trends”.
Mark D. Alcorn, Founder, Alcorn Associates- Mark founded Alcorn Associates Law Offices in 1997 and is also a principal in Alcorn Associates Management Consulting. Mark is an experienced attorney and management consultant specializing in the non-profit association community. As part of the law practice, he counsels numerous associations and for-profit firms on business, tax, antitrust, management and related matters. As part of the management consulting practice he conducts visioning and strategic planning
Who Will Benefit
This session offers essential guidance for personnel involved in HR or the marketing, communications, or outreach for any trade or member association or nonprofit including:
- Executive directors
- Communications and marketing directors
- Legal counsel
- HR staff
Have your whole team to listen in today!
CAE Credits: Live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org.