Thursday, November 27, 2014

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Association TRENDS
» Association TRENDS

Association TRENDS, a national newspaper for association executives and suppliers, provides the latest news, information and trends in association management for the professional staff of international, national, state, regional and local voluntary organizations.

 
 
 
   Conferences & Training
   
 
   
» Upcoming Webinars
 
 
Association Webinar Training Pass
» Association Webinar Training Pass

Training for your staff is vital but costly and time consuming! Now, Association TRENDS is delivering the training your staff needs without the hassle and excess cost. Get expert training in ONE place … without ever leaving your office for one low price.

 
 
Battling Bad Board/Staff Relationships<br>Creating a Partnership That Furthers Your Organization’s Mission<br>Qualifies for 1.5 CAE Credits<br>December 4, 2014 • 2:00-3:30 PM ET
» Battling Bad Board/Staff Relationships
Creating a Partnership That Furthers Your Organization’s Mission
Qualifies for 1.5 CAE Credits
December 4, 2014 • 2:00-3:30 PM ET

Could changing how you interact with your Board help your association enjoy greater success?

The fact is it can!  That’s because your ability to build trust and communication with Board Chairs, committee chairs and other board members determines whether you spend your time putting out relationship “fires” and fighting stagnation, or achieving your mission.

If you already have a good relationship, here’s how to make it great.  And if you have a troubled relationship, here’s how to reboot so you can start moving forward … faster!

 
 
Protecting Your Association's Intellectual Property<br>A webinar on best practices & new safeguards<br>December 11, 2014 • 2:00-3:30 PM ET<br>Qualifies for 1.5 CAE Credits
» Protecting Your Association's Intellectual Property
A webinar on best practices & new safeguards
December 11, 2014 • 2:00-3:30 PM ET
Qualifies for 1.5 CAE Credits
Associations that lack strong intellectual property protections stand to lose more than assets: they stand to lose control over their image, reputation and message.
 
So, exactly what does it take to safeguard your original content? How can you prevent your association from be devalued or defamed? How can keep what you share from being improperly re-shared? And who owns the photos, text, designs and ideas you republish on the Web and in conferences, email, videos or other venues?
 
 
Is Your Website Advocating for You:<br>Tactics to Maximize Your Legislative Impact on the Web<br>December 17, 2014 2:00-3:30 pm ET<br>Qualifies for 1.5 CAE Credits
» Is Your Website Advocating for You:
Tactics to Maximize Your Legislative Impact on the Web
December 17, 2014 2:00-3:30 pm ET
Qualifies for 1.5 CAE Credits

If a Hill staffer, Member or constituent went to your website today, could they quickly and easily identify your legislative message, talking points and resources? If not, you aren't alone. 

The Congressional Communications Report, a comprehensive study of lobbying practices and how they are received on the Hill, finds that staffers often complain about a lack of easily-accessible advocacy information available on organizations' homepages, especially those of associations, nonprofits and corporations.

The fact is, common web design errors come at the cost of your organization’s advocacy visibility (not to mention your credibility and influence!)

Increase your leverage and legislative impact with expert advice on how to maximize your web design and digital communications.

 
   
» OnDemand Recordings
 
 
Achieving Record Attendance:<br>7 Strategies for Optimal Turnout
» Achieving Record Attendance:
7 Strategies for Optimal Turnout

You’ve tried to boost event attendance, sponsorships, and dues revenue. But if you’re not seeing results (or you’re not seeing record results) there are seven strategies you haven’t tried.

 
 
Money for Your Mission:<br>A Case Study in Strategic Fundraising
» Money for Your Mission:
A Case Study in Strategic Fundraising

With growing costs and memberships that continually expect new and enhanced benefits, associations must develop innovative strategies to raise the funds they need to achieve their mission goals. 

Today’s most successful associations have already begun implementing a new style of strategic fundraising to provide the backing they need. Now you can use their example to develop your own plan for 2013.

 
 
Association and Nonprofit Mergers and Strategic Alliances:<br>Risks, Rewards, Strategies & Best Practices<br>
» Association and Nonprofit Mergers and Strategic Alliances:
Risks, Rewards, Strategies & Best Practices

In the struggle to meet growing needs with diminishing funds, nonprofit leaders and association board members are increasingly exploring strategic alliances and mergers with other groups.

Could an alliance help your organization improve services, increase funding, acquire new program expertise or expand its reach?  Unfortunately, the answers rarely come without the costs of consulting attorneys, accountants and HR and Association experts.


Now there’s an webinar that cuts these costs for you.  Join us to explore the risks and rewards of forging your own alliances.

 
 
Going on the Offensive:<br>Engaged Media Strategy & Training
» Going on the Offensive:
Engaged Media Strategy & Training

Are you avoiding the media?


For plenty of government relations professional’s, avoidance is their strategy. But, with the media relations landscape changing rapidly, this is no longer an option.

From remarks taken out of context to botched interviews, interacting with the media can be extremely intimidating. But doing nothing can be even worse. Now is the time to engage with the media. Here’s how to do it on safe ground and on your terms …

 
 
Achieving Email Marketing Success:<br>Tactics & Best Practices for Improving Deliverability
» Achieving Email Marketing Success:
Tactics & Best Practices for Improving Deliverability

Ready to send an email campaign? Stop! Unless you’ve built deliverability into your strategy, all your hard effort is likely to go straight to junk mail, along with your organization’s reputation.

What’s the secret to getting through spam filters?  How can you keep subject lines from sinking your open rate? And what needs to change about your content?

Start putting the answers to work on your very next email campaign.

 
 
Associations’ Use of Sub-Brands and Micro Sites<br>A webinar to help you launch and leverage new assets<br>Recorded October 2013
» Associations’ Use of Sub-Brands and Micro Sites
A webinar to help you launch and leverage new assets
Recorded October 2013

Have you ever thought about creating a micro website and sub-brand to market your association’s products, services and secondary businesses?

You’re not alone. Nearly 50% of today’s associations support a micro site.  The challenge is that just creating a micro site and sub-brand isn’t enough.  In fact, if you don’t know the right way to launch -- and leverage -- one, the online exposure could actually weaken your main brand.

Don’t risk it!  Here’s what you need to know about branding and micro sites to help your entire organization grow.

 
 
Rethinking Nonprofit Real Estate Decisions<br>Finance and board strategies for 2014<br>Recorded on December 10, 2013
» Rethinking Nonprofit Real Estate Decisions
Finance and board strategies for 2014
Recorded on December 10, 2013

How should (c)3s, (c)4s, (c)6s and other nonprofits be thinking about real estate?

For starters, you should start developing a strategy for 2014.  Now is a critical time to take a fresh look at tools like tax tax-exempt financing, debt-financed rents, and how you present your real estate decisions to your board. It is vital that you understand the benefits and pitfalls before making crucial real estate decisions in 2014.

Bottom line: it’s time to start thinking seriously about your real estate strategy.  Here are the experts who can help you get it right.

 
 
Boosting Association Ad Revenue:<br>Updating your sales model for 2014 and beyond<br>Recorded on December 17, 2013
» Boosting Association Ad Revenue:
Updating your sales model for 2014 and beyond
Recorded on December 17, 2013

If you are not evolving your advertising placement opportunities, sponsorship and sales strategies, you stand to lose much more than revenue. You risk losing relationships with key players and denying members the information they need to make smart purchasing decisions.

This 90-minute webinar shows you how to boost advertising and sponsorships by combining a new, consultative sales model with innovative advertising options, vehicles, and trends.

 
 
Evolving With Your Members:<br>Tactics to engage and expand a diverse membership<br> Recorded January 23, 2014
» Evolving With Your Members:
Tactics to engage and expand a diverse membership
Recorded January 23, 2014

Will your members renew in 2014? They will if you give them good reason to. This involves knowing how to communicate across different audiences to motivate members and ultimately demonstrate the value of your association - much easier said than done.

 
 
Keeping the Taxman at Bay: New Strategies for 501(c) Activities<br>A webinar on the potential impact of proposed IRS rules<br>Recorded on February 6, 2014
» Keeping the Taxman at Bay: New Strategies for 501(c) Activities
A webinar on the potential impact of proposed IRS rules
Recorded on February 6, 2014

The rules changes that the IRS proposed in November would impose sweeping changes on 501(c)(4)s. In fact, some nonprofits could lose their tax-exempt status altogether. 

But it’s not just (c)(4)s that must reassess. Regulatory experts warn that all nonprofits could soon find themselves targeted, too. 

The comment period on the rules ends February 27. Here’s how to get up to speed on the proposed changes, how they will affect grassroots advocacy, and what it will take to keep your tax exempt status. 

 
 
Setting & Enforcing a Social Media Policy in Associations:<br>Best Practices and Strategies<br>Recorded on February 4, 2014
» Setting & Enforcing a Social Media Policy in Associations:
Best Practices and Strategies
Recorded on February 4, 2014

On one hand, social media can generate good press, brand recognition, and new membership. On the other, it could get you into serious legal trouble. Requests for employees Facebook passwords became a human relations issue large enough to reach Congress.  Because the legal and regulatory landscape around employers' rights, employee free speech, and social media is still evolving, employers need to be up-to-date on the latest developments, and carefully craft social media policies that protect the company's reputation but will also stand up in court and before regulatory officials.

 
 
Nonprofit Financials: What Your Board Needs to Know<br>A webinar for all nonprofit Board members & leadership staff<br>Recorded on February 25, 2014
» Nonprofit Financials: What Your Board Needs to Know
A webinar for all nonprofit Board members & leadership staff
Recorded on February 25, 2014

    
Dedicated people make great nonprofit Board members. But meeting fiduciary responsibility takes more than dedication–it takes serious financial know-how.

But what if your Board members aren’t CPAs? What if they don’t understand your financial structure? What if they don’t know how to use due diligence, cash flow strategies and other financial and accounting practices to keep your nonprofit in the black?

Having an unprepared board is frankly not an option. In light of today’s challenges, what your Board doesn’t know can hurt you. Here’s how to get everyone up to speed – fast

 
 
Better Association e-Newsletters:<br> Secrets to Enhancing Metrics, Design, and Delivery<br>Recorded on March 25, 2014
» Better Association e-Newsletters:
Secrets to Enhancing Metrics, Design, and Delivery
Recorded on March 25, 2014

e-Newsletters are not off-the-cuff “extras.”  They’re serious business for associations. 

But publishing an e-newsletter that delivers ROI for brand visibility, ad revenue and member loyalty requires different tactics in 2014 than it did even a year ago.

Here’s how to use a brand new approach to metrics, design, and delivery to achieve higher open rates and click-throughs starting with your very next issue.

 
 
Cyber Security for Associations:<br>How to Protect Your Data and Defend Your Assets<br>Recorded on March 27, 2014
» Cyber Security for Associations:
How to Protect Your Data and Defend Your Assets
Recorded on March 27, 2014

You know that the cyber attack on Target continues to generate astronomical recovery costs.  But did you know associations could be more vulnerable than Target?

Associations have limited resources for cyber security. Cost-savers like cloud computing open all-new access to systems and data, while trends like Bring Your Own Device allow private and organizational information to mix.

How do you keep the advantages of modern network technology without risking breaches that could sink you? 

 
 
BYOD for 501(c)s:<br>Pros and Perils of “Bring Your Own Device”<br>Recorded on April 3, 2014
» BYOD for 501(c)s:
Pros and Perils of “Bring Your Own Device”
Recorded on April 3, 2014

Are you thinking about letting volunteers and employees use their own mobile devices to share and access your organization’s information?

Careful: The money you save may be nothing compared to potential legal costs.  Even well-intentioned use of personal devices can trigger everything from data and privacy breaches to harassment and overtime pay disputes, expense reimbursement, and even intellectual property lawsuits.  

Before you join other nonprofits by implementing “Bring Your Own Device,” make sure you have the policy, procedures and safeguards in place to prevent disasters.  

 
 
Focus on Nonprofit Employee Misclassification:<br>Are Your Workers "Employees," "Volunteers" or "Contractors?"<br>Recorded on April 30, 2014
» Focus on Nonprofit Employee Misclassification:
Are Your Workers "Employees," "Volunteers" or "Contractors?"
Recorded on April 30, 2014
Many nonprofits use independent contractors and volunteers to supplement their regular employee workforces, but not all of them pay enough attention to the legal definitions of “employee,” “independent contractor,” and “volunteer.” Nonprofits who are caught misclassifying workers could find themselves making the wrong kind of headlines and paying significant penalties.
 
 
Hire Like Google:<br>Strategic Hiring Criteria That Lands Top Performers<br> Recorded on May 13, 2014
» Hire Like Google:
Strategic Hiring Criteria That Lands Top Performers
Recorded on May 13, 2014

What’s the secret to recruiting employees who will power new growth, innovation and revenues for your business? Surprisingly, it may not be their experience.

Top companies like Google know that in the ever-evolving business world, emotional intelligence, leadership ability, accountability and even humility can far outweigh experience in driving employees’ success—and value to the business.

So how do you know which job candidates have those “secret sauce” traits? Easy: Just “Google it.”

 
 
Savings without Sacrifice:<br>Secrets for Cutting Back Office Costs at Your Nonprofit<br> Recorded on May 8, 2014
» Savings without Sacrifice:
Secrets for Cutting Back Office Costs at Your Nonprofit
Recorded on May 8, 2014

Even if your organization is on solid ground, it’s smart management to cut back-office expenses. If you’re on shaky ground, it’s critical.

But all too many organizations – especially nonprofits – get it wrong.  They wind up targeting expense reductions that reduce the organization’s ability to serve its members and its mission, deliver value and grow. Now an expense reduction expert will take the guesswork out of how back-office cost management can benefit the entire organization.  

 
 
For-Profit Marketing in a Non-Profit World:<br>New Tactics to Leverage Shifting Membership Demographics<br>Recorded on May 21, 2014
» For-Profit Marketing in a Non-Profit World:
New Tactics to Leverage Shifting Membership Demographics
Recorded on May 21, 2014

Getting the best value out of your membership means keeping current members and attracting new ones. Given today’s changing demographics and tough economics, that’s not so simple.

In many associations, a large number of Baby Boomer members are heading for retirement, while fewer young members are there to replace them. Competition for these potential young members is fierce and the traditional tactics for reaching them simply aren’t working any more.

But other tactics are producing results! In fact, associations that have adopted marketing techniques of for-profit companies are experiencing staggering success. Here’s how you can, too.

 
 
Succession Planning:<br>Strategies for Leveraging a Multigenerational Workforce<br> Recorded on June 5, 2014
» Succession Planning:
Strategies for Leveraging a Multigenerational Workforce
Recorded on June 5, 2014

With nearly 10,000 Baby Boomers reaching retirement age each day, you must have a strong succession plan in place in order to keep your organization moving forward.

 
 
The Form 990:<br>An Association Field Guide to New Features and Updates<br> Recorded on June 11, 2014
» The Form 990:
An Association Field Guide to New Features and Updates
Recorded on June 11, 2014

Ensuring that your Form 990 communicates accountability to the IRS and to your members and stakeholders means cutting through generalities and zeroing in on the specific features that directly impact your association. It also means applying equally relevant best practices for everything from executive compensation to e-filing FBAR reports. 

With all the latest updates, that’s a challenge.  But if you do it right, you can turn the 990 into a powerful asset that protects your tax-exempt status and promotes your image.  Here’s where to start.

 
 
When Issue Advocacy Meets PR:<br>Tapping PR savvy tactics to turbo-charge your campaigns<br>Recorded on June 19, 2014
» When Issue Advocacy Meets PR:
Tapping PR savvy tactics to turbo-charge your campaigns
Recorded on June 19, 2014

What makes or breaks issue advocacy? 

Today, success comes down to public relations savvy.  That’s because PR “channel mastery” can lift your message out of the noise while tactics like social media and live events give legs to issue campaigns. 
Now, let an expert show you how to bring PR and issue advocacy together for an edge in wooing—and winning—your audience. 

 
 
Hotel Meeting Contracts:<br>Navigating Legal Issues for Successful and Profitable Meetings<br> Recorded on July 1, 2014
» Hotel Meeting Contracts:
Navigating Legal Issues for Successful and Profitable Meetings
Recorded on July 1, 2014

There’s very little wiggle room in today’s meeting and events budgets. That’s why you can’t afford to sign a hotel contract that doesn’t represent your best interests. You don’t need to be a legal expert, but you DO need to be 100% proactive in negotiating better room rates, weeding out hidden fees, converting overly restrictive cancellation policies into more fair and flexible terms, and reducing your organization’s potential liability. Here’s the step-by-step guidance you need to master the “legalese” and turn better contracts into better events.

 
 
Nonprofit Credentialing:<br>Compliance ABCs for Avoiding Antitrust Pitfalls<br>Recorded on June 25, 2014
» Nonprofit Credentialing:
Compliance ABCs for Avoiding Antitrust Pitfalls
Recorded on June 25, 2014

Many nonprofits develop voluntary industry standards of practice and codes of ethics. But they don’t always know how to “FTC-proof” them.

If your organization lacks in-house antitrust expertise, the way these documents are written and enforced could easily lead to violations and nightmare involvement with the Federal Trade Commission and Department of Justice.

Don’t risk landing in court and out of compliance: get the know-how you need to defuse potential antitrust liability now. 

 
 
Grassroots Goes Viral:<br> A Guide To Using Video Content In Advocacy Campaigns <br>Recorded on July 15, 2014
» Grassroots Goes Viral:
A Guide To Using Video Content In Advocacy Campaigns
Recorded on July 15, 2014

With guidance from experts in both advocacy and video production, this 90-minute webinar quickly gets you up to speed on every aspect of video advocacy, from budgeting and messaging to content development and distribution.

 
 
Benchmarking & Best Practices in Association Social Media Use:<br>How Does Your Association Measure Up?<br> Recorded on July 16, 2014
» Benchmarking & Best Practices in Association Social Media Use:
How Does Your Association Measure Up?
Recorded on July 16, 2014

In this 90-minute webinar, you’ll use the results of the 2014 Association Social Media Survey to evaluate where your own social media program stands. Then, you’ll explore association best practices tips you can use right away to build your social media plan — and turn vibrant interaction into bottom-line results.

 
 
Nonprofit Executive Compensation:<br>Salary and Benefits Benchmarking and Best Practices<br>Recorded on July 29, 2014
» Nonprofit Executive Compensation:
Salary and Benefits Benchmarking and Best Practices
Recorded on July 29, 2014
The IRS makes no secret of the fact that it is scrutinizing executive compensation in tax-exempt organizations.
 
Nonprofits found to be offering excessive compensation or benefits can lose their tax-exempt status. Plus, the executives and insiders who receive – or approve – excess benefits can face substantial personal monetary penalties.
 
But for executives who know the letter of the law, it’s not only possible to handle reporting and governance issues, but to defend compensation levels even if they’re higher than the position average. Here’s what you must know.
 
 
Nonprofit Investing & Policy Development<br>Utilizing Peer Best Practices to Get Stronger<br>Recorded on August 7, 2014
» Nonprofit Investing & Policy Development
Utilizing Peer Best Practices to Get Stronger
Recorded on August 7, 2014

Like for-profit businesses, nonprofits need healthy portfolios and smooth financial operations. 

Many nonprofits, however, don’t even have an actual investment strategy. Instead, financial decisions about everything from reserve policies to how assets are allocated are made piecemeal and without benchmarking against what other nonprofits are doing.

Stop operating in the dark! It’s time to build your investment strategy on what works for nonprofits.  Here’s where to start …  

 
 
Your Association’s Employee Handbook:<br>Risk Reduction and Policy Outlines<br>Recorded on August 14, 2014
» Your Association’s Employee Handbook:
Risk Reduction and Policy Outlines
Recorded on August 14, 2014

With employment lawsuits on the rise, does your employee handbook have what it takes to protect your organization? It can, but only if you’ve crafted that handbook with today’s best risk-reduction techniques.  

 
 
Going Global: Is an International Presence Right for Your Association?<br>Recorded on August 28, 2014
» Going Global: Is an International Presence Right for Your Association?
Recorded on August 28, 2014

Could “going global” actually help your association weather the economic climate here in the U.S.?

For some associations, large and small, the answer is yes.  For others, establishing an international presence isn’t feasible.  And for still others, globalization would be a fundamental mistake that competes with the core mission and goals.

Here’s how to assess the pros and cons for your own association and make a decision that may well decide your future.

 
 
Getting to the “Good Stuff”: Turning Big Data Into Better Decisions<br>Recorded on September 16, 2014
» Getting to the “Good Stuff”: Turning Big Data Into Better Decisions
Recorded on September 16, 2014

You probably have an excellent operational dashboard that gives you access to all kinds of data. But you need more than just data.

Today, association executives must go beyond the dashboard to get the “good stuff”. Big Data that lets you ask meaningful, mission-driven questions and use the answers to drive predictive membership marketing and stronger growth.

Here’s how to obtain high-quality Big Data and use it to turbo-charge your organization's growth.

 
 
Meeting Membership Recruitment Benchmarks:<br>Strategies to Turbo-Charge Your Recruitment<br>Recorded on September 9, 2014
» Meeting Membership Recruitment Benchmarks:
Strategies to Turbo-Charge Your Recruitment
Recorded on September 9, 2014

When it comes to recruiting members, are you promoting the wrong value proposition?

If your association is still talking about benefits and ROI the way you always have, you may never reach your membership benchmarks. A fresh approach is needed in an environment where fewer employers paying for membership dues, and individuals having to justify their own out-of-pocket investment. It is absolutely crucial to zero in on the right messages and the right ways to communicate them, effectively and on budget.  Here’s where to start.

 
 
Fraud and Embezzlement Protection:<br>A Guide to Managing Risks and Crises<br>Recorded on September 30, 2014</br>
» Fraud and Embezzlement Protection:
A Guide to Managing Risks and Crises
Recorded on September 30, 2014

The chance of your organization falling victim to fraud and embezzelment are higher than you might think.

Though the risks are high, the number of associations adequately prepared to deal with a fraud or embezzlement crisis is shockingly low.

With the right information and guidance you can quickly get your organization up-to-speed on how to put a crisis action plan in place to help reduce risk now and, if a crisis does arise, to manage that crisis—and the media—to minimize the impact on your public image. 

 
 
Revolutionizing the Annual Conference: Six Steps to Higher Revenues & Attendance<br>Recorded on October 7, 2014</br>
» Revolutionizing the Annual Conference: Six Steps to Higher Revenues & Attendance
Recorded on October 7, 2014

Is your annual conference a dinosaur?

For too many associations, it is. Outdated events, formats and content are relentlessly eroding attendance, revenues and relevance for associations every year, but the ROI on your annual conference doesn’t have to fade away..

 
 
Boosting Grassroots Influence:<br>Using Qualitative Analysis to Drive Smarter Strategies<br>Recorded on October 21, 2014
» Boosting Grassroots Influence:
Using Qualitative Analysis to Drive Smarter Strategies
Recorded on October 21, 2014

Which tried-and-true grassroots efforts now get completely ignored by legislators?  Plenty of them, according to the new Grassroots Influence Pulse™ survey. 

Spotting your own “weak links” takes deeper analysis than looking at the quality of your relationship. That’s because the survey shows that even as relationships become stronger, legislators often become even more difficult to influence. In fact, they’re the ones doing the influencing.

It’s time to turn that around.  Here’s how:

 
 
Tools for Effective Benchmarking:<br>How to Properly Measure Your Association’s Success<br>Recorded on October 23, 2014
» Tools for Effective Benchmarking:
How to Properly Measure Your Association’s Success
Recorded on October 23, 2014

Are your current benchmarking practices really better than plain guesswork? For many associations, they’re not. The association environment has changed drastically over the last year. If your benchmarking tools and methods haven’t kept pace, you might not be getting the apples-to-apples comparisons and the accurate, meaningful data that you need. And without them, can you be confident about what to prioritize and where to invest to drive growth? Using today’s smartest benchmarking tools and tactics is a must.  Here’s how to find – and use – them.

 
 
Turning Millennials Into Members: How to Engage A New Generation<br>Recorded on October 28, 2014
» Turning Millennials Into Members: How to Engage A New Generation
Recorded on October 28, 2014

Starting in 2015, the U.S. Census Bureau and the Bureau of Labor Statistics predict that Generation Y (ages 18 to 31) will replace Baby Boomers as the majority of the workforce.

This is the largest human capital shift in history. Plus, Millennials have such dramatically different values and communication styles that it will take all-new membership and marketing strategies to turn them into loyal members. 

With 62% of associations already seeing declines or flat-line growth, your future rests on your success engaging Generation Y—without losing your Generation X and Baby Boomer members in the process.  Here’s how to do it.

 
 
Boosting Your Board’s Value:<br>Productivity Through Structure and Governance<br>Recorded on October 30, 2014
» Boosting Your Board’s Value:
Productivity Through Structure and Governance
Recorded on October 30, 2014

Considering all the time, planning and money invested in your organization’s Board meetings, do they even matter?

Does the agenda focus on real challenges and opportunities?  Do tough decisions get made? Do Board members use their expertise and vision to add value and make tangible progress?

If not, it’s time to change the outdated structure and governance practices keeping your Board from making a difference.  Here’s where to start...

 
 
The ACA’s Impact on Nonprofits:<br>Preparing Your Group Health Plan<br> Recorded November 13, 2014
» The ACA’s Impact on Nonprofits:
Preparing Your Group Health Plan
Recorded November 13, 2014

For nonprofits that sponsor an employee healthcare plan, the Affordable Care Act (ACA) isn’t just about compliance. It’s also about leadership and responsibility. 

Your association’s good reputation is invaluable. That’s why it’s critical to avoid damaging mistakes with the mandate’s “play-or-pay” rules. 

Here’s how to cut through the confusion and make the right changes to ensure your group healthcare plan is compliant before enforcement starts in January, 2015. 

 
 
Your Social Media Policy:<br>How to Set, Enforce and Use It to Reduce Legal Risks:<br>Recorded on November 12, 2014
» Your Social Media Policy:
How to Set, Enforce and Use It to Reduce Legal Risks:
Recorded on November 12, 2014

Whether you need to create or update your policy, you’ll come away from this webinar ready to regulate employees’ social media activity and use social media as a business and HR tool while preventing potential legal risks.

 
   
» Upcoming in-person conferences
 
 
» TRENDS Finance Live: Annual Nonprofit Forecast and Risk Review Dec 8, 2014
 
 
 
   Books & Print References
   
 
   
» Directories
 
 
National Trade and Professional Associations Directory
» National Trade and Professional Associations Directory

Membership … meetings … budgets … contact information … records on all 7,800+ associations, professional societies and labor unions and their 20,000+ association executives.

 
 
State and Regional Associations Directory
» State and Regional Associations Directory

Get the most comprehensive reference guide to the over 8,800 trade associations, professional societies, technical organizations, and labor unions who are organized statewide or regionally. Also profiled are the 19,000+ executives who run them.

 
 
Association Meeting & Event Planners CD Directory
» Association Meeting & Event Planners CD Directory
Face-to-face meetings are on the rise at associations nationwide. With that in mind, no one has to tell you that associations will spend billions of dollars THIS YEAR on shows, member meetings and educational conferences.
 
The 2014 Association Meeting & Event Planners CD edition is the most powerful meeting planner lead generation database available today! You’ll have instant access to more association meetings and more contact information than have ever been covered before so you'll have more opportunities to go after new business. 
 
   
» Reports
 
 
The Compensation Report:<br>A National Survey of Association and Nonprofit Compensation
» The Compensation Report:
A National Survey of Association and Nonprofit Compensation
Produced and prepared by experts with over 30 years of conducting regional nonprofit compensation studies, this annual salary survey is designed specifically for nonprofits and associations. With 100 nonprofit job descriptions, you won't just match titles, you'll match actual job content. 
 
 
The Compensation Report:<br>An analysis of DC area nonprofits
» The Compensation Report:
An analysis of DC area nonprofits
Produced for over 30 years, this annual salary survey is designed specifically for nonprofits and associations. * Formerly the Cordom Survey. Prepared by compensation experts, it is the fastest and easiest-to-use salary survey available. With 100 nonprofit job descriptions, you won't just match titles, you'll match actual job content. 
 
 
Association Social Media Report:<br>Adoption and Activity Levels, Rankings and Best Practices
» Association Social Media Report:
Adoption and Activity Levels, Rankings and Best Practices
Social media has the potential to revolutionize your association’s impact with member communications, event marketing, advocacy and networking. It also promises to make outreach less expensive. Unfortunately, if you make the wrong choices about channels and practices, social media also has the potential to be an endless pit of wasted time and resources for your association and your staff.
 
 
Congressional Communications Report
» Congressional Communications Report

In the largest, most in-depth study of lobbying practices and how they are received on the Hill, George Washington University’s Graduate School of Political Management and the publishers of the Original US Congress Handbook and Lobbyists.info have compiled inputs from over 2,200 lobbyists and 700 Congressional staffers. Packed with full-color charts, ready-to-use best practices and surprising insights into what no longer works, this report is a must-have for everyone seeking Hill access — and influence.

 
 
» State Nonprofit Compensation Report

Produced and prepared by experts with over 30 years of experience in conducting regional nonprofit compensation studies, this annual salary survey is designed specifically for nonprofits and associations. With 117 detailed nonprofit job descriptions, you won't just match titles, you'll match actual job content.

 
   
» Meeting/Event Planners
 
 
Association Meeting & Event Planners CD Directory
» Association Meeting & Event Planners CD Directory
Face-to-face meetings are on the rise at associations nationwide. With that in mind, no one has to tell you that associations will spend billions of dollars THIS YEAR on shows, member meetings and educational conferences.
 
The 2014 Association Meeting & Event Planners CD edition is the most powerful meeting planner lead generation database available today! You’ll have instant access to more association meetings and more contact information than have ever been covered before so you'll have more opportunities to go after new business. 
 
 
Association TRENDS