Association TRENDS

Online Tools & Resources

Associations/Non-Profits


	»	AssociationExecs.com
	With profiles of more than 45,000 association executives and 16,000+ organizations, AssociationExecs.com is your best choice for making contact with the associations community.

Conferences & Training

Associations/Non-Profits

Upcoming Audioconferences


	»	Boosting Association Ad Revenue Why Your Old Sales Model Isn’t Working and What You Can Do About It February 29, 2012 - 2:00-3:30 pm EST
	Associations that are not evolving your advertising placement opportunities and sales strategies stand to lose more than revenue, you are losing relationships with key players in your industry and denying your members information they need to make smart purchasing decisions. We’ll look at the skills sales professionals need today gleaned from the principals of corporate sponsorship relationship management.

CD/Transcript Conference Recordings


	»	Nonprofit Political Structure: 501(c)3 organizations: Keeping your tax-exempt status intact
	501(c)3 organizations MUST NOT engage in political activities, such as attempts to influence elections. But do you know exactly what that means? It could cost you big time if you don't fully comply with IRS rules to avoid direct advocacy.Get all the right answers to protect yourself and accomplish your political goals.


	»	Nonprofit Political Structure: 501(c)4 & (c)6 organizations: How can you advocate? Recorded on Nov. 1, 2011
	In just 90 minutes, this session examines the special compliance issues surrounding nonprofits' political activities, including the IRS rules that must be obeyed to maintain tax-exempt status and the HLOGA requirements that must be met to avoid disastrous publicity, $200,000 fines and up to five years in jail. Also included: a discussion of appropriate direct political activity.


	»	Setting & Enforcing a Social Media Policy in Associations: Recorded on November 15, 2011
	On one hand, social media can generate good press, brand recognition, and new membership. One the other, it could get you into serious legal trouble. A perfect example of this: The National Labor Relations Board (NLRB) is examining a complaint filed by an employee who was fired over comments she made about her boss on Facebook. The ruling could lead to stiff new statutes on employers' Internet regulation. Don't wait for the NLRB and courts to decide your future!


	»	Protecting Your Association's Intellectual Property An audioconference on best practices & new safeguards Recorded on February 9, 2012
	Associations that lack strong intellectual property protections stand to lose more than assets: they stand to lose control over their image, reputation and message. So, exactly what does it take to safeguard your original content? How can you prevent your association from be devalued or defamed? How can keep what you share from being improperly re-shared? And who owns the photos, text, designs and ideas you republish on the Web and in conferences, email, videos or other venues?

Books & Print References

Associations/Non-Profits

Directories


	»	National Trade and Professional Associations Directory
	Membership … meetings … budgets … contact information … records on all 7,800+ associations, professional societies and labor unions and their 20,000+ association executives.


	»	State and Regional Associations Directory
	Get the most comprehensive reference guide to the over 8,800 trade associations, professional societies, technical organizations, and labor unions who are organized statewide or regionally. Also profiled are the 19,000+ executives who run them.


	»	Association Meeting & Event Planners Directory
	Face-to-face meetings are on the rise at associations nationwide. In fact, the latest Association PULSE survey of top executives shows that confidence about association meeting attendance is back above July 2008 levels! With that in mind, no one has to tell you that associations will spend billions of dollars THIS YEAR on shows, member meetings and educational conferences.

Reports


	»	The Compensation Report: A national survey of association and nonprofit compensation
	Produced and prepared by experts with over 30 years of conducting regional nonprofit compensation studies, this annual salary survey is designed specifically for nonprofits and associations. With 100 nonprofit job descriptions, you won't just match titles, you'll match actual job content.


	»	The Compensation Report: An analysis of DC area nonprofits
	Produced for over 30 years, this annual salary survey is designed specifically for nonprofits and associations. * Formerly the Cordom Survey. Prepared by compensation experts, it is the fastest and easiest-to-use salary survey available. With 100 nonprofit job descriptions, you won't just match titles, you'll match actual job content.


	»	Association Social Media Report: Adoption and Activity Levels, Rankings and Best Practices
	Social media has the potential to revolutionize your association’s impact with member communications, event marketing, advocacy and networking. It also promises to make outreach less expensive. Unfortunately, if you make the wrong choices about channels and practices, social media also has the potential to be an endless pit of wasted time and resources for your association and your staff.

Meeting/Event Planners


	»	Association Meeting & Event Planners Directory
	Face-to-face meetings are on the rise at associations nationwide. In fact, the latest Association PULSE survey of top executives shows that confidence about association meeting attendance is back above July 2008 levels! With that in mind, no one has to tell you that associations will spend billions of dollars THIS YEAR on shows, member meetings and educational conferences.