Wednesday, June 19, 2013

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Association TRENDS
» Association TRENDS

Association TRENDS, a national newspaper for association executives and suppliers, provides the latest news, information and trends in association management for the professional staff of international, national, state, regional and local voluntary organizations.

 
 
 
   Conferences & Training
   
 
   
» Upcoming Webinars
 
 
Focus on Nonprofit Employee Misclassification:<br>Are Your Workers "Employees," "Volunteers" or "Contractors?"<br>July 18, 2013 2:00 PM -3:30 PM EDT<br><br>Qualifies for 1.5 CAE Credits
» Focus on Nonprofit Employee Misclassification:
Are Your Workers "Employees," "Volunteers" or "Contractors?"
July 18, 2013 2:00 PM -3:30 PM EDT

Qualifies for 1.5 CAE Credits
Many nonprofits use independent contractors and volunteers to supplement their regular employee workforces, but not all of them pay enough attention to the legal definitions of “employee,” “independent contractor,” and “volunteer.” Nonprofits who are caught misclassifying workers could find themselves making the wrong kind of headlines and paying significant penalties.
 
 
Issues in Nonprofit Executive Compensation:<br>Setting and Defending Pay Rates<br>Qualifies for 1.5 CAE Credits<br>June 12, 2013 2:00-3:30 pm EST
» Issues in Nonprofit Executive Compensation:
Setting and Defending Pay Rates
Qualifies for 1.5 CAE Credits
June 12, 2013 2:00-3:30 pm EST
The IRS makes no secret of the fact that it is scrutinizing executive compensation in tax-exempt organizations.
 
Nonprofits found to be offering excessive compensation or benefits can lose their tax-exempt status. Plus, the executives and insiders who receive – or approve – excess benefits can face substantial personal monetary penalties.
 
But for executives who know the letter of the law, it’s not only possible to handle reporting and governance issues, but to defend compensation levels even if they’re higher than the position average. Here’s what you must know.
 
 
Meeting Membership Recruitment Benchmarks:<br>Strategies to Maximize Recruitment<br>June 25, 2013 from 2:00-3:30 pm EST
» Meeting Membership Recruitment Benchmarks:
Strategies to Maximize Recruitment
June 25, 2013 from 2:00-3:30 pm EST

When it comes to recruiting members, are you promoting the wrong value proposition?

If your association is still talking about benefits and ROI the way you always have, you may never reach your membership benchmarks. A fresh approach is needed in an environment where fewer employers paying for membership dues, and individuals having to justify their own out-of-pocket investment. It is absolutely crucial to zero in on the right messages and the right ways to communicate them, effectively and on budget.  Here’s where to start.

 
 
Boosting Association Ad Revenue<br>Why Your Old Sales Model Isn’t Working and What You Can Do About It<br>May 1, 2013 2:00-3:30 pm EST
» Boosting Association Ad Revenue
Why Your Old Sales Model Isn’t Working and What You Can Do About It
May 1, 2013 2:00-3:30 pm EST
Associations that are not evolving your advertising placement opportunities and sales strategies stand to lose more than revenue, you are losing relationships with key players in your industry and denying your members information they need to make smart purchasing decisions. We’ll look at the skills sales professionals need today gleaned from the principals of corporate sponsorship relationship management.
 
 
Association Webinar Training Pass
» Association Webinar Training Pass
Training for your staff is vital but costly and time consuming! Now, Association TRENDS is delivering the training your staff needs without the hassle and excess cost. Get expert training in ONE place … without ever leaving your office for one low price.
 
 
Savings without Sacrifice:<br>Secrets for Cutting Back Office Costs at Your Nonprofit<br>April 24, 2013 from 2:00-3:30 pm EST
» Savings without Sacrifice:
Secrets for Cutting Back Office Costs at Your Nonprofit
April 24, 2013 from 2:00-3:30 pm EST

Even if your organization is on solid ground, it’s smart management to cut back-office expenses. If you’re on shaky ground, it’s critical.

But all too many organizations – especially nonprofits – get it wrong.  They wind up targeting expense reductions that reduce the organization’s ability to serve its members and its mission, deliver value and grow. Now an expense reduction expert will take the guesswork out of how back-office cost management can benefit the entire organization.  

 
 
Association and Nonprofit Mergers and Strategic Alliances:<br>Risks, Rewards, Strategies & Best Practices<br>May 16, 2013 from 2:00-3:30 pm EST
» Association and Nonprofit Mergers and Strategic Alliances:
Risks, Rewards, Strategies & Best Practices
May 16, 2013 from 2:00-3:30 pm EST

In the struggle to meet growing needs with diminishing funds, nonprofit leaders and association board members are increasingly exploring strategic alliances and mergers with other groups.

Could an alliance help your organization improve services, increase funding, acquire new program expertise or expand its reach?  Unfortunately, the answers rarely come without the costs of consulting attorneys, accountants and HR and Association experts.


Now there’s an webinar that cuts these costs for you.  Join us to explore the risks and rewards of forging your own alliances.

 
 
Going on the Offensive:<br>Engaged Media Strategy & Training<br>May 15, 2013 - 2:00 PM -3:30 PM EST
» Going on the Offensive:
Engaged Media Strategy & Training
May 15, 2013 - 2:00 PM -3:30 PM EST

Are you avoiding the media?


For plenty of government relations professional’s, avoidance is their strategy. But, with the media relations landscape changing rapidly, this is no longer an option.

From remarks taken out of context to botched interviews, interacting with the media can be extremely intimidating. But doing nothing can be even worse. Now is the time to engage with the media. Here’s how to do it on safe ground and on your terms …

 
   
» OnDemand Recordings
 
 
Benchmarking & Best Practices in Association Social Media Use:<br>How Does Your Association Measure Up?
» Benchmarking & Best Practices in Association Social Media Use:
How Does Your Association Measure Up?

Listen in now for Benchmarking Social Media: How Does Your Association Measure Up? In this 90-minute audioconference, you’ll use the results of the 2012 Association Social Media Survey to evaluate where your own social media program stands. Then, you’ll explore association best practices tips you can use right away to build your social media plan — and turn vibrant interaction into bottom-line results.

 
 
Meeting Membership Benchmarks:<br>Strategy for Successful Recruitment and Retention<br>Recorded on June 26, 2012
» Meeting Membership Benchmarks:
Strategy for Successful Recruitment and Retention
Recorded on June 26, 2012
Membership dues account for the highest source of revenue for associations across the board. With employers no longer paying for association memberships on the scale they were once paying for them, and individuals are not finding the value justifies the investment. Associations continue to indicate that meeting membership benchmarks is continually an area of focus and frustration. This 90 minute audioconference will address member recruitment and retention to help associations meet their membership goals.
 
 
 
Hotel Meeting Contracts:<br>Navigating Legal Issues for Successful and Profitable Meetings<br>Recorded on December 11, 2012
» Hotel Meeting Contracts:
Navigating Legal Issues for Successful and Profitable Meetings
Recorded on December 11, 2012

There’s very little wiggle room in today’s meeting and events budgets. That’s why you can’t afford to sign a hotel contract that doesn’t represent your best interests. You don’t need to be a legal expert, but you DO need to be 100% proactive in negotiating better room rates, weeding out hidden fees and converting overly restrictive cancellation policies into more fair and flexible terms. Get the step-by-step guidance you need to master the “legalese” and turn better contracts into better events.

 
 
Setting & Enforcing a Social Media Policy in Associations:<br>Best Practices and Strategies<br>Recorded on March 21, 2013
» Setting & Enforcing a Social Media Policy in Associations:
Best Practices and Strategies
Recorded on March 21, 2013

On one hand, social media can generate good press, brand recognition, and new membership. On the other, it could get you into serious legal trouble. Requests for employees Facebook passwords became a human relations issue large enough to reach Congress.  Because the legal and regulatory landscape around employers' rights, employee free speech, and social media is still evolving, employers need to be up-to-date on the latest developments, and carefully craft social media policies that protect the company's reputation but will also stand up in court and before regulatory officials.

 
 
Nonprofit Financials: What Your Board Needs to Know<br>A webinar for all nonprofit Board members & leadership staff
» Nonprofit Financials: What Your Board Needs to Know
A webinar for all nonprofit Board members & leadership staff

    
Dedicated people make great nonprofit Board members. But meeting fiduciary responsibility takes more than dedication–it takes serious financial know-how.

But what if your Board members aren’t CPAs? What if they don’t understand your financial structure? What if they don’t know how to use due diligence, cash flow strategies and other financial and accounting practices to keep your nonprofit in the black?

Having an unprepared board is frankly not an option. In light of today’s challenges, what your Board doesn’t know can hurt you. Here’s how to get everyone up to speed – fast

 
 
Achieving Record Attendance:<br>7 Strategies for Optimal Turnout
» Achieving Record Attendance:
7 Strategies for Optimal Turnout

You’ve tried to boost event attendance, sponsorships, and dues revenue. But if you’re not seeing results (or you’re not seeing record results) there are seven strategies you haven’t tried.

 
 
Associations’ Use of Sub-Brands and Micro Sites<br>A webinar to help you launch and leverage new assets<br>Recorded on February 12, 2013
» Associations’ Use of Sub-Brands and Micro Sites
A webinar to help you launch and leverage new assets
Recorded on February 12, 2013

Have you ever thought about creating a micro website and sub-brand to market your association’s products, services and secondary businesses?

You’re not alone. Nearly 50% of today’s associations support a micro site.  The challenge is that just creating a micro site and sub-brand isn’t enough.  In fact, if you don’t know the right way to launch -- and leverage -- one, the online exposure could actually weaken your main brand.

Don’t risk it!  Here’s what you need to know about branding and micro sites to help your entire organization grow.

 
 
Tools for Effective Benchmarking:<br>How to Properly Measure Your Association’s Success<br>Recorded on February 20, 2013
» Tools for Effective Benchmarking:
How to Properly Measure Your Association’s Success
Recorded on February 20, 2013

Are your current benchmarking practices really better than plain guesswork? For many associations, they’re not. The association environment has changed drastically over the last year. If your benchmarking tools and methods haven’t kept pace, you might not be getting the apples-to-apples comparisons and the accurate, meaningful data that you need. And without them, can you be confident about what to prioritize and where to invest to drive growth? Using today’s smartest benchmarking tools and tactics is a must.  Here’s how to find – and use – them.

 
 
Money for Your Mission:<br>A Case Study in Strategic Fundraising<br>April 4, 2013 2:00 pm - 3:30 pm EST
» Money for Your Mission:
A Case Study in Strategic Fundraising
April 4, 2013 2:00 pm - 3:30 pm EST

With growing costs and memberships that continually expect new and enhanced benefits, associations must develop innovative strategies to raise the funds they need to achieve their mission goals. 

Today’s most successful associations have already begun implementing a new style of strategic fundraising to provide the backing they need. Now you can use their example to develop your own plan for 2013.

 
 
 
   Books & Print References
   
 
   
» Directories
 
 
National Trade and Professional Associations Directory
» National Trade and Professional Associations Directory
Membership … meetings … budgets … contact information … records on all 7,800+ associations, professional societies and labor unions and their 20,000+ association executives.
 
 
State and Regional Associations Directory
» State and Regional Associations Directory

Get the most comprehensive reference guide to the over 8,800 trade associations, professional societies, technical organizations, and labor unions who are organized statewide or regionally. Also profiled are the 19,000+ executives who run them.

 
 
Association Meeting & Event Planners CD Directory
» Association Meeting & Event Planners CD Directory
Face-to-face meetings are on the rise at associations nationwide. With that in mind, no one has to tell you that associations will spend billions of dollars THIS YEAR on shows, member meetings and educational conferences.
 
The 2013 Association Meeting & Event Planners CD edition is the most powerful meeting planner lead generation database available today! You’ll have instant access to more association meetings and more contact information than have ever been covered before so you'll have more opportunities to go after new business. 
 
   
» Reports
 
 
The Compensation Report:<br>A National Survey of Association and Nonprofit Compensation
» The Compensation Report:
A National Survey of Association and Nonprofit Compensation
Produced and prepared by experts with over 30 years of conducting regional nonprofit compensation studies, this annual salary survey is designed specifically for nonprofits and associations. With 100 nonprofit job descriptions, you won't just match titles, you'll match actual job content. 
 
 
The Compensation Report:<br>An analysis of DC area nonprofits
» The Compensation Report:
An analysis of DC area nonprofits
Produced for over 30 years, this annual salary survey is designed specifically for nonprofits and associations. * Formerly the Cordom Survey. Prepared by compensation experts, it is the fastest and easiest-to-use salary survey available. With 100 nonprofit job descriptions, you won't just match titles, you'll match actual job content. 
 
 
Association Social Media Report:<br>Adoption and Activity Levels, Rankings and Best Practices
» Association Social Media Report:
Adoption and Activity Levels, Rankings and Best Practices
Social media has the potential to revolutionize your association’s impact with member communications, event marketing, advocacy and networking. It also promises to make outreach less expensive. Unfortunately, if you make the wrong choices about channels and practices, social media also has the potential to be an endless pit of wasted time and resources for your association and your staff.
 
 
Congressional Communications Report
» Congressional Communications Report

In the largest, most in-depth study of lobbying practices and how they are received on the Hill, George Washington University’s Graduate School of Political Management and the publishers of the Original US Congress Handbook and Lobbyists.info have compiled inputs from over 2,200 lobbyists and 700 Congressional staffers. Packed with full-color charts, ready-to-use best practices and surprising insights into what no longer works, this report is a must-have for everyone seeking Hill access — and influence.

 
   
» Meeting/Event Planners
 
 
Association Meeting & Event Planners CD Directory
» Association Meeting & Event Planners CD Directory
Face-to-face meetings are on the rise at associations nationwide. With that in mind, no one has to tell you that associations will spend billions of dollars THIS YEAR on shows, member meetings and educational conferences.
 
The 2013 Association Meeting & Event Planners CD edition is the most powerful meeting planner lead generation database available today! You’ll have instant access to more association meetings and more contact information than have ever been covered before so you'll have more opportunities to go after new business. 
 
 
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