Saturday, April 29, 2017

Your 2016 Political Engagement Program Checklist
Recorded on May 17, 2016



With the 2016 elections just months away, campaigns continue to take some of the most unexpected turns in American history. Never have PACs and grassroots involvement been so important—or required such new thinking about how to engage not only the base, but stakeholders on the other side. That’s why you need to reset your engagement strategies:

You must reach beyond Twitter and your website to make sure PAC fundraising—and momentum—continue to grow. You need to keep communications flowing and on-message. Plus, you need new power—and channels—to keep people visible, vocal and actively involved in the campaigns. 

Start now, with this exclusive election-year engagement “checklist.”

Register now for Your 2016 Political Engagement Program Checklist.

In this 90-minute webinar, high-profile political advisors Amy Showalter and Matt Robbins show you how to maximize the impact of your PAC and grassroots program. Using all-new motivation and communication strategies, you’ll learn how to promote civic engagement and get people actively involved in the campaign.

A checklist for leveraging every possible channel. You’ll start with a tool for assessing your program’s potential. Then, step by step, activate engagement strategies that work in today’s wildly changing political climate. You’ll even discover how to navigate all the polarization with tactics for “reaching across the aisle” to accomplish your goals. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to master this “checklist” for election-year success, including how to:

  • Use the PIC (Political Involvement Culture) Assessment to determine your organization’s potential for successful election year engagement 
  • Avoid wasting time and energy on ineffective “flavor of the month” political involvement programs  
  • Set, communicate and measure your program goals
  • Avoid the four biggest momentum-killers in any program or campaign  
  • Leverage every possible channel to spur greater involvement in your programs
  • Quantify real results vs. merely having the “appearance of motion”
  • Maximize election-year programs for ongoing impact from your grassroots and PAC efforts

Remember, maximizing the impact of your 2016 political programs will take strategies that go far beyond websites and hashtags. Don’t miss this opportunity to let top political veterans show you all-new ways to engage stakeholders, avoid mistakes—and have an impact.

Register now for Your 2016 Political Engagement Program Checklist.

Meet Your Webinar Leaders
Amy Showalter, founder of The Showalter Group, helps associations and corporations increase their grassroots and PAC effectiveness. For nine years she directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP). During her tenure, over 2,000 public affairs professionals across the country ranked Nationwide's program as one of the top two corporate grassroots programs in the country.

Over 500 media outlets have featured her insights. She is the author of “The Underdog Edge: How Everyday People Change the Minds of the Powerful. . . and Live to Tell About It.” and “The Art and Science of the BFF: 105 Ways to Build Relationships on the Hill, at the State House, and in City Hall.” Amy also is the Executive Editor of Creating and Managing an Association Government Relations Program, published by the American Society of Association Executives.  Over 3,000 government relations professionals subscribe to her Roots of Success newsletter. She is the Co-Founder and Producer of Innovate to Motivate ® a conference for veteran political involvement professionals, a past Chairman of ASAE’s Government Relations Section Council and board member of the Washington Area State Relations Group.

Matt Robbins is President of American Majority, a nationwide non-partisan, non-profit organization which identifies and trains fiscally conservative leaders and activists. An experienced political veteran, Matt has been political director for the California Republican Party, a Coalitions director on McCain-Palin 2008 and the Director of Training at The Leadership Institute. Additionally, with years spent in public affairs representing associations, corporations, embassies and other non-profits, Matt possesses deep roots in the advocacy sphere. Matt was also campaign staff on Bush-Cheney 2004, has served as a “friendly-fire” analyst in the Office of the Secretary of Defense at the Pentagon, and has worked in both state-level races and state government. 

Matt has spoken before and trained thousands of political activists nationwide and in several foreign countries on campaign management, communications and party and candidate development. He has appeared print, broadcast and online media outlets nationwide as well as internationally. He is a proud alumnus of The International Republican Institute, and The American Council of Young Political Leaders (on whose Board of Trustees he sits) and is affiliated with The Marian Bergeson Excellence in Public Service Series, The Political Leadership Academy, and The Close Up Foundation.

Who Will Benefit
This webinar is of value to any organization seeking to capitalize on election-year opportunities. Attendees who will benefit most include:

  • Organizations with a PAC
  • Organizations thinking of creating a PAC making contributions to a PAC
  • Government Relations firms
  • Advocacy firms
  • Public Relations firms
  • Law firms
  • Associations

CAE Credits: Live webinar attendees are eligible for 1.5 CAE credit hours. Columbia Books & Information Services is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Qty. Price Product Name
$215.00 Your 2016 Political Engagement Program Checklist (5.17.16): On Demand Recording (active for one year from date of live event)
$1397.00 The Association Webinar Training Pass(Includes 12 months of unlimited live and archived webinars)