With gridlock continuing in Congress and a growing grassroots presence in Washington, your advocacy efforts must stand out in this increasingly crowded field. Join other government relations and advocacy staff, along with our speakers and panel of advocacy experts, as they discuss best practices for developing and managing fly-ins to maximize your lobbying potential.
Fly-ins play a huge role in your overall advocacy program and can make or break your legislative success. This session will cover today’s best practices for planning and executing a legislative fly-in for your advocates to meet with legislators in Washington. You’ll come away armed with new tactics that will help you effectively connect with Congress.
Reserve your space now to learn what it will take to get your message across in Washington, and how to make it stick, including:
- How to motivate members, employees and others to participate in a fly-in
- How to set goals for the fly-in (e.g., make contacts, present a leave-behind, etc.)
- Who your participants should meet with in Congress
- How to localize a broad topic to resonate with a Representative or Senator
- How to handle Washington logistics to avoid nightmares with booking hotels and registering participants
- How to prepare your participants for their Hill meetings
- What participants should do after their meetings
- How to work with other members/organizations to advance your cause or express your legislative concerns
David Rehr, Ph.D. is the author of the study. He is a noted national association advocate and former head of the National Association of Broadcasters and National Beer Wholesalers Association. He is one of Washington Life’s Power 100 and noted by The Hill as the top association lobbyist. Dr. Rehr is also an adjunct professor for the GW Graduate School of Political Management.
Shana Glickfield is a Partner at Beekeeper Group, where she helps a wide array of clients with their communications and advocacy strategies, focusing on social media and online community building. Shana presents and comments frequently on social media topics, including appearances in CNN.com, Mashable, ABC News, TIME, and POLITICO. Shana graduated from Michigan State University and has a law degree from Temple University
Who Will Benefit
This session will provide practical guidance on organizing an effective and efficient lobby day for your advocates. This is of special value to staff at associations, chambers of commerce, embassies, coalitions, charities and corporations, including:
- Directors of Government Relations
- Association Meeting Directors
- Association Communications Directors
- Directors of Grassroots or Advocacy campaigns
- Senior lobbyists at associations, firms and corporations
Everyone understands the power of having constituents tell personal stories and share experiences. The challenge is finding out how to get them in front of the right people. Don’t wait; register today to get the most from your advocacy efforts!
When: September 15, 2014 8:30 am – 11:00 am (registration opens at 8:15 am)
The University Club, 1135 16th Street, NW Washington, DC
What's included: Networking, breakfast, expert speakers, and peer panel discussion.
Note : This event is open only to senior level marketing/membership/communications staff, CEOs and COOs at associations and nonprofits.