How can you keep the wording of your organization’s next email or direct mail campaign from triggering a lawsuit? How can you avoid “right clicks” that steal and rebrand your organization’s advocacy and educational materials? If staff members, constituents and others are contributing to social media, who owns the content? How do you ensure your advocacy communications don’t put you at risk for potential violations?
In order to protect your organization and its content, you must know the answers to these questions. More importantly, you must know how to use those answers to troubleshoot, protect and take charge of your assets and brand.
Join us for TRENDS Communications LIVE: Annual Legal Update, this expert-led session designed to give your communications team the power to use print, social media, e-mail and the internet without sacrificing intellectual property, diminishing revenues or incurring lawsuits.
Noted authorities on intellectual property, social media law, and advocacy communications will join with a panel of association communications directors to map out today’s legal realities and the best real-world strategies for raising your protections and reducing your risks.
Register now to take control of communications practices, policies and protections in your organization. You’ll learn the latest requirements and come away with ready-to-use answers for your communications team to handle today’s toughest legal issues, including:
- Who owns what when members actively create content for you?
- How can communications staff comply with new FCC regulations on everything from trademarks and copyrights to social media and domain names?
- What is the EOC looking at with regards to social media and what needs to go into your own employee policy handbook?
- How can you use social media safely and effectively?
- What wording changes can limit any legal risk with your outreach and mailings?
- How can you share content across social media without losing control of your organization’s content, revenues and reputation?
- How can you avoid inadvertently putting yourself at risk on a state level with your political communications- even when communicating on federal issues?
Register now to protect intellectual property and “lawsuit-proof” your communications involving recruitment, advocacy, meetings, education, membership development and more!
Meet The Experts
Jeff Altman, Whiteford, Taylor Preston - Mr. Altman has broad experience in the world of nonprofit organizations, including trade associations, foundations, professional societies and political organizations. His primary areas of skill include governance, tax, lobbying/ethics/campaign finance compliance, risk management/insurance, executive employment contracts, nondues revenue and affinity programs. In addition to providing business and legal counsel based on his extensive knowledge of the best practices of such organizations, he serves as director and officer to a number of nonprofit organizations.
Nora Garrote, Partner, Venable - Ms. Garrote focuses her practice on technology and intellectual property transactions and counseling, internet and new media law, technology transfers, and entertainment. She has counseled clients in a variety of sourcing engagements including those involving business process outsourcing and information technology solutions. She co-leads the Technology Transactions and Outsourcing group in Washington, DC, and provides to clients full service counseling and transactional support on all matters involving technology sourcing and exploitation, intellectual property, media and ecommerce.
Christine Kearns, Managing Partner, Pillsbury, Washington, DC - Ms. Kearns is a partner in the litigation group with a focus on employment and employment benefits disputes. She has successfully handled a wide variety of cases before federal and state courts, arbitration panels and administrative agencies relating to complex employment contracts, trade secrets and restrictive covenants, executive compensation, ERISA as well as claims of sexual harassment, discrimination and retaliation. Ms. Kearns has handled significant appeals before the Second Circuit, Fourth Circuit, District of Columbia Court of Appeals and Maryland Court of Appeals.
Who Should Attend
- Association CEOs, COOs
- Association CMOs, Communications Directors, Membership/Marketing Directors
- Government Relations Staff/Grassroots/Political Directors
- Association Senior Editiorial Staff
You organization can’t avoid using print, email, social media but you can avoid potential pitfalls. Start by learning how to take control of your legal protections -- and risks
Note: This event is open only to senior level marketing/membership/communications staff, CEOs and COOs at associations and nonprofits.
When: October 30, 2013 8:30 am – 11:00 am
Price: $49.00 per registrant
Where: The Capital Hilton, 1001 16th Street, NW, Washington DC